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Test World gearing up for introduction of European Ice Grip Label

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Ahead of May’s introduction of the new-style European tyre label, Test World has begun ice grip testing for customers at its facility in Ivalo, Northern Finland. The existing 3PMSF ‘snowflake’ symbol indicates that a tyre is suitable for both Central Europe and Nordic countries, but Test World says that, in reality, the technical demands of these two markets are very different. Nordic winter conditions are typically far harsher than in Central Europe, with more snow and ice on the roads.

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Related news:

  1. Millbrook buys Test World
  2. Test World assessing tyre studs for Finnish transport agency
  3. Test World becomes first centre in Europe to offer ASTM 1805 winter tyre testing
  4. Hankook building winter tyre proving ground in Finland
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Test World becomes first centre in Europe to offer ASTM 1805 winter tyre testing

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Test World

This year the well-known Finland-based tyre testing centre Test World turns 30. What better way to celebrate than to redouble its efforts to become a comprehensive test centre for summer, winter and all-season tyres? Following the acquisition of Test World’s parent company Millbrook by UTAC CERAM, which was completed at the start of February 2021, key developments towards this goal include: the purchase of the world’s first all-electric winter tyre traction testing light truck and the addition of a new soon-to-be opened proving ground in Morocco. Tyres & Accessories me up Jukka Antila, Technical Director at Test World as well as Millbrook business development manager Andrew Kern in order to find out more.

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Related news:

  1. Millbrook buys Test World
  2. Hankook building winter tyre proving ground in Finland
  3. Technotrac: Hankook Tire opens own winter test facility in Finland
  4. UTAC CERAM completes Millbrook acquisition, new governance introduced
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UTAC CERAM completes Millbrook acquisition, new governance introduced

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UTAC Ceram

In December 2020 French group UTAC CERAM announced that it was buying British test specialists Millbrook, which also owns well-known tyre test centres such as Test World in Finland. The plan is to merge the two companies, creating “a market-leading group in vehicle testing, vehicle type approval and emerging technologies for autonomous, connected and electric vehicles”.

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Related news:

  1. Millbrook buys Test World
  2. Test World wins Tire Industry Supplier of the Year Award again
  3. Test World open for indoor testing
  4. Millbrook’s Test World acquisition followed ‘strategic collaboration’
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Test World gearing up for winter testing

Test World

Test World, the Millbrook-owned tyre and vehicle testing facility based in Northern Finland, is poised for re-opening with a full programme of outdoor winter testing as the first snowfalls signal the onset of winter. Located 300km north of the Arctic Circle, Test World’s outdoor facilities include a 20km track at its Airport Proving Ground and 80km of track at the Mellatracks Proving Ground.

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Related news:

  1. Finnish Prime Minister visits Test World tyre test centre
  2. Test World opens new tracks to ‘meet growing customer demand’
  3. Hankook building winter tyre proving ground in Finland
  4. Test World assessing tyre studs for Finnish transport agency
/by

Test World open for indoor testing

Test World’s Indoor tracks

Test World reports that it is remaining open to “operate and fulfill a busy schedule of indoor tyre and vehicle testing during the global COVID-19 pandemic”. Writing in an email to customers and contacts published 31 March 2020, company representatives said: “Operating within official health guidance to the strictest degree and treating the health and wellbeing of its staff as the utmost priority, Test World strives to minimise disruption to the industry in these unprecedented times.”

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Related news:

  1. Test World wins Tire Industry Supplier of the Year Award again
  2. Test World opens newly expanded indoor proving ground
  3. TestWorld building year-round winter test centre in Summer 2012
  4. Millbrook buys Test World
/by

Test World appoints business development managers for Asia, Europe, test engineers

Test World has announced the appointment of two key, new staff to manage demand from customers in Asia and mainland Europe. Investing in business development managers in China and Germany is intended to sustain and build on recent business expansion. Test World continues to meet the increased demand for its tyre and vehicle testing services at its Ivalo proving ground in northern Finland.

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Related news:

  1. Guy Jones appointed Bridgestone North region business development manager
  2. Sailun appoints business development manager for East Europe
  3. New head of business development for Carbon Clean
  4. Test World appoints new business development director
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Test World to offer skid trailer tyre testing

Test World is expanding its service offering to include tyre testing using a skid trailer, co-operating with Applus+ IDIADA to enhance its winter testing capabilities. The test equipment captures tyre adherence measurements, behaviour and characteristics in snow and ice driving environments.

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Related news:

  1. Test World opens new tracks to ‘meet growing customer demand’
  2. Linglong partnering with IDIADA in China tyre test centre project
  3. Hankook building winter tyre proving ground in Finland
  4. Millbrook expanding Test World facilities in Finland
/by

Test World named Inari Entrepreneurs Association Company of the Year

Test World Company of the Year 2019

Test World recently won Inari Entrepreneurs Association Company of the Year due to the importance of Test World across the whole Inari region. Since 96 per cent of Test World’s customers are international, local Finnish companies also benefit from the business of Test World’s customers when they travel to the site.

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Related news:

  1. Millbrook expanding Test World facilities in Finland
  2. Test World opening indoor wet and dry asphalt test tracks
  3. Test World wins Tire Industry Supplier of the Year Award again
  4. Test World open for indoor testing
/by

Test World opens new tracks to ‘meet growing customer demand’

Test World is starting its full programme of winter tyre and vehicle testing after expanding its outdoor tracks in Ivalo, Northern Finland. The team has added 4km of new tracks to meet the rise in demand for tyre and vehicle test services, making the total length 84 km. Some tracks have been reshaped based on customer feedback and to meet changing requirements.

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Related news:

  1. Millbrook’s Test World acquisition followed ‘strategic collaboration’
  2. Finnish Prime Minister visits Test World tyre test centre
  3. Millbrook expanding Test World facilities in Finland
  4. Test World opening indoor wet and dry asphalt test tracks
/by

Test World assessing tyre studs for Finnish transport agency

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Millbrook’s Test World facility in Finland has been selected as the official partner of Traficom, the Finnish Transport and Communications Agency, to carry out assessments across the studded tyre market. Test World will work with Traficom over a period of three years, beginning this summer.

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Related news:

  1. Millbrook buys Test World
  2. Finnish Prime Minister visits Test World tyre test centre
  3. Millbrook expanding Test World facilities in Finland
  4. Test World opening indoor wet and dry asphalt test tracks
/by

Test World opens newly expanded indoor proving ground

Test World officially opened additional new indoor test facilities at its Ivalo, Finland operation on 27 March 2019, signalling the culminating of that latest part of a multi-million-euro series of investments in Test World. The recently constructed indoor facilities increase Test World’s capacity for year-round cold weather testing, allowing for simultaneous testing on snow, ice, and wet and dry asphalt, 365 days a year.

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Related news:

  1. Millbrook buys Test World
  2. Michelin buys ‘Fox Farm’ test centre in Ivalo, Finland
  3. Test World wins Tire Industry Supplier of the Year Award again
  4. Testworld publishes winter and studded tyre tests
/by

Test World wins Tire Industry Supplier of the Year Award again

Test World has won the ‘Tire Industry Supplier of the Year’ award at the Tire Technology International Awards for Innovation and Excellence 2019. According to the company, the win recognises continued investment in Test World, with expanded indoor test facilities due to be officially opened during a ceremony on the 27 March.

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Related news:

  1. Millbrook buys Test World
  2. Test World opens newly expanded indoor proving ground
  3. TestWorld building year-round winter test centre in Summer 2012
  4. Test World open for indoor testing
/by

Test World opening indoor wet and dry asphalt test tracks

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Next month, Test World will open its new temperature-controlled wet and dry asphalt indoor tracks at its facility near Ivalo, Finland. These new tracks complement the new and extended snow and ice indoor tracks that opened in April.

Read more

Related news:

  1. Millbrook expanding Test World facilities in Finland
  2. Hankook building winter tyre proving ground in Finland
  3. Millbrook buys Test World
  4. Millbrook’s Test World acquisition followed ‘strategic collaboration’
/by

Terratoura all-terrain tyre extends Davanti range

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Since launching with the mass-market focused DX390 and high performance DX640 in 2015, UK based Davanti Tyres has developed and tuned its range to target expansion into global markets. Last year the company produced its first winter tyres to increase its ability to access customers in the northern hemisphere, especially those countries with legislation requiring the fitment of cold weather tread. Now, in a press launch event at Millbrook, where development partner Tread has been testing for the brand, Davanti has brought to market another fitment designed to increase its reach into global markets, the all-terrain Terratoura, in 10 initial sizes between 15 and 17 inches.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Davanti completes Idiada benchmarking tests: video
  3. Algarve Product Experience extends Davanti’s first-year hot streak
  4. Davanti Terratoura aims to tame “mud monsters” and Beasts from the East
/by

Test World appoints new business development director

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Test World has appointed Andrew Beach as its new business development director. Beach will be responsible for all sales activities at Test World, and play a key role in continuing to accelerate its growth.

Andrew Beach has spent his career working in automotive test and development. He joined Millbrook in 2000 and has been working closely with Test World since its acquisition by Millbrook in September 2015.

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Related news:

  1. TestWorld building year-round winter test centre in Summer 2012
  2. Millbrook buys Test World
  3. Sami Toljamo becomes Test World MD
  4. Finnish Prime Minister visits Test World tyre test centre
/by

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