As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.
As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.
Jared Nelson has recently joined Maxxis, taking on the role of digital marketing executive. Within this role, 27-year-old Nelson will handle the company’s digital platforms; focussing on strategy creation, communications development, social media, SEO and more.
Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including – but not limited to – Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
Goodyear launched a new social media campaign to back up its “Made to Feel Good” slogan. The “My Feel Good Place” campaign is being run through Instagram, collecting images of people’s favourite spots from around the world and automatically generating an interactive map. Goodyear states that the initiative represents an expansion of its mission statement; the manufacturer wants to expand the meaning of its slogan from “giving people the experience of a comfortable journey to the experience of that next inspiring, familiar or even life-changing destination.” Instagram users can submit pictures to the platform tagging a photo with #MyFeelGoodPlace. Their shot may then be eligible to win a few prizes, including a grand prize of two Goodyear-sponsored around the world airline tickets.
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.
Confused.com research shows that 1 in 14 motorists (7 per cent) admit to having taken a photograph while driving, and 4 per cent also use the social media app of the moment – Snapchat – to send photos to friends while at the wheel. The price comparison website also discovered that in a recent 30-day […]
Bridgestone is promoting its social network activity through its partnership with the Skrill Conference Premier’s Kidderminster Harriers Football Club. The manufacturer is encouraging supporters to post pictures of themselves en-route to the team’s FA Cup fourth round fixture at Premier League Sunderland’s Stadium of Light via the company’s official Twitter and Facebook social networking channels. […]
No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.
The various local Vredestein Facebook pages were recently merged into a single global account in order to give the company’s products better international exposure, and Vredestein reports gaining more than 10,000 fans within the space of four weeks as a result. The new global page can be found at www.facebook.com/Vredestein.
With a product range encompassing a good range of high and ultra high performance fitments at an economical price-point, Taiwanese manufacturer Nankang’s potential in the UK market has always been clear. However, the brand’s UK representatives believe that its profile and perceived brand positioning in the country could be raised in line with its European activities. Committing to achieve these goals, the brand’s dis-tributor in the UK, Westlands Ltd, has taken up the new name Nankang Tyre UK, and joint managing directors Steve Smith and Scott Graham will head up the project.
Maxxis has announced its plans to increase its presence on social networking platforms. New Maxxis marketing manager Amy Colbourne explains that the company’s increased activity on social networks will allow it to offer better customer support, as well as allowing customers to speak directly to the company more easily. The brand has recently launched a new Maxxis Babes website and currently has Facebook, Twitter, Instagram, YouTube, Pinterest and Google+ accounts.
More than 50 per cent of businesses in the tyre industry use social networks like Facebook and Twitter for business purposes, according to a poll conducted amongst trade visitors to Tyrepress.com. A full report on social network use in the tyre business has been published in the October edition of Tyres & Accessories for the past two years, and in this relatively short period of time we have seen growing competitiveness amongst the big-name manufacturers in particular.
Brembo has made a significant change to its aftermarket marketing adopting a new packaging concept. The packaging includes the faces of employees, marking a departure from the all-red box, which for more than ten years has been the face of Brembo in the Aftermarket. The message the company says it is trying to promote is that “Brembo believes in its products, and is not shy about saying so.”
Gerd Altman; Pixabay