Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over a three-year period. The deal sees Prometeon partner with the men’s, women’s and junior teams for three years from 2024-2026.
The partnership that began between Prometeon Tyre Group and Italian football club Parma Calcio 1913 a year ago continues in 2023-24. When the new Serie B season begins later this week, the tyre maker will return at main sponsor and again be present on players’ shirts. Prometeon also becomes Official Tyre Partner this season and will supply tyres for the coach used by the club’s first team.
Prometeon Tyre Group UK has appointed Malcolm Smith as Agricultural Sales Manager for UK, Eire and Nordics. He will be responsible for brand development and sales for Prometeon’s Agricultural tyre products and services covering all farm machinery, trailers, tractors, sprayers, combines and loadalls throughout the UK, Ireland, and Northern Europe, North Atlantic, including Denmark, Finland, Iceland, Norway and Sweden.
In its Sustainability Report for 2022, Prometeon Tyre Group shares that it has ratified the previously set green policy at a global level across the entire value chain, from production to sales. What’s more, the company says the report covers “new challenging targets” for reducing environmental impact by 2030.
Halfway into 2023, Prometeon Tyre Group speaks of “continuous growth” within its SuperTruck dealer network this year and shares news of a meeting of partners from around Europe at the first SuperTruck International Convention. This event in Parma, Italy brought dealers from the UK and other countries together and offered the opportunity to share current and future Prometeon strategies, products, and marketing activities, and to talk about expansion of the SuperTruck project in Europe.
Prometeon Tyre Group is exhibiting at the Road Transport Expo [RTX] 2023 at NAEC Stoneleigh from 28-30 June. Stand GR37a, Hall 2a will feature the improved Serie 02 range of tyres and the Prometeon team will also be demonstrating their Pro Service solutions and the company’s UK SuperTruck network.
Prometeon Tyre Group has launched its new SuperTruck UK network to supply its branded tyres alongside tailored maintenance and audit services for truck fleet operators. SuperTruck was first launched in Italy in 2019 and is successfully rolling out to six other European markets: Poland, Greece, Cyprus, Spain, Germany, and Switzerland. According to the company, Prometeon UK has been working with an initial 16 tyre dealers to tailor their product offering and services in line with the company’s SuperTruck initiative designed uniquely to support the needs of truck fleet operators.
British manufacturer of pig and poultry feed ABN, a division of AB Agri, has signed a new ‘pay-as-you-go’ deal with tyre supplier Prometeon. Tyres supplied under the arrangement include Pirelli Triathlon steer axle fitment and the Prometec TG01 remould product for the drive axle. Trailers within ABNs fleet use the Pirelli G02 tyre.
Norfolk-based Roger Warnes Transport and Prometeon Tyre Group have renewed their partnership for a further three years, continuing the long-standing relationship between the organisations. The deal covers the entire 222‐strong Roger Warnes Transport fleet – consisting of 108 trucks and 114 trailers – on a fixed pence per kilometre (PPK) contract.
Sinochem Holdings, which through its subsidiaries plays a major role in Pirelli, Aeolus Tyre and Prometeon Tyre Group, has a new president. The appointment of Jiao Jian was confirmed at an enlarged executive meeting on 31 March 2023 by the leaders of the organisation department within the Chinese Communist Party’s Central Committee.
It may not produce motorcycle tyres, but Prometeon Tyre Group benefits from the exposure the Pirelli brand gains as top sponsor and tyre supplier to WorldSBK. Prometeon also took on WorldSBK official sponsorship in April 2022 and now seeks to further raise its profile amongst those who enjoy riding fast on two wheels by becoming co-title sponsor of the Yamaha WorldSBK team.
Prometeon Tyre Group has shared details of the planned investment in its factory in Alexandria, Egypt. The tyre maker announced in 2022 that it would invest approximately 30 million euros to lift production capacity and to upgrade the plant’s technology. Post investment, the facility in Egypt will be capable of making 1.1 million tyres annually, with production of Pirelli Serie 02 tyres increasing.
After a successful return to participating in LAMMA last year, Kirkby Tyres will once again be exhibiting at the UK’s premier agricultural machinery show on 10 and 11 January at the NEC. Occupying the same 225 square metre space in Hall 9 of the National Exhibition Centre, the wholesaler is looking forward to showcasing its main and exclusive agricultural brands including Alliance, BKT, MRL and Pirelli.
Prometeon Tyre Group reports that its Environmental, Social and Governance (ESG) Risk Rating has been graded as low, strengthening the tyre manufacturer’s commitment to its corporate social responsibility (CSR) and sustainability goals. The achievement is also crucial for managing a 350-million-euro sustainability-linked loan.
With a fresh commercial tyre range now available and the UK launch of its new fleet service offer just months away, there is plenty happening at Prometeon Tyre Group (PTG). To find out more we caught up with Ali Yilmaz, who in July was named commercial director for the UK, Ireland and the Nordic countries.