TyreReviews.co.uk has built an influential position within the growing online tyre business sector over the last half-decade. The site’s core focus of user-generated tyre reviews gives visitors the opportunity to present feedback on their experiences with more than 2,500 products; this has resulted in what Tyre Reviews quantifies as “3 billion miles” of motorist feedback. This mileage has helped it to reach around 2.8 million monthly page views (based on March 2016), and as a result the site now claims to influence, via online research, “more than a sixth” of tyre sales in the UK every month. In 2016, the site’s owner, Jonathan Benson, began to publish video tyre reviews himself in addition to the site blog, the most recent of which could be a world first (see video below/on Tyrepress.com). Given the site’s claim to influence such a large proportion of UK tyre sales, Tyres & Accessories also asked Benson for his views on how tyre manufacturers and distributors can increase their own online engagement to capture more of this currently growing market.
A replacement for the Michelin Pilot Super Sport will come to market next year. The new Michelin Pilot Sport 4 S will be available in Europe and the USA from January 2017; the Pilot Sport 4 S range will include 34 sizes for 19- and 20-inch rim diameters, a portfolio that Michelin says covers 92 per cent of the market. The tyre maker anticipates that the Pilot Sport 4 S will become “one of the most successful sports tyres ever designed by Michelin for the general public.”
When the DS E-Tense high performance electric GT rolls into the 2016 Geneva International Motor Show it will be fitted with bespoke Michelin Pilot Super Sport concept tyres. Created by DS Automobiles, the car was unveiled in Paris on 26 February. The French luxury brand says the Michelin concept tyres reflect its stylistic vision, while enhancing the exhilarating driving sensations it offers.
A specifically-tuned version of the Michelin Pilot Super Sport will be fitted as original equipment on the 2016 Cadillac CTS-V. Michelin says its engineers worked closely with the Cadillac research and development team to produce the tuned tyre and held joint test sessions with the third-generation CTS-V at Michelin’s Laurens proving grounds in South Carolina, General Motors’ Milford Road Course in Michelin, the Nürburgring Nordschleife, Road Atlanta and the Virginia International Raceway. The CTS-V will be equipped with size 265/35ZR19 Pilot Super Sport tyres on the front and 295/30ZR19 on the rear.
Under an agreement recently signed between Michelin and Carlsson, three Michelin tyre lines are being delivered to the German tuning manufacturer as a works-fitted option for its “most powerful models”. The Pilot Sport 3, Pilot Super Sport and Pilot Sport Cup 2 ranges are supplied by the ‘Specialty Products’ department within the Michelin Motorsports division, a department set up to manage the tyre maker’s ultra high-performance car tyre business and to serve both small and large manufacturers and tuners. The Carlsson supply deal commenced on 1 July.