From the 2021-2022 season, Liqui Moly will be the main and name sponsor of Starligue, the highest handball league in France. The motor oil and additive specialist concluded a five-year contract with the LNH national handball league. “This will help us to become even more well-known in France in order to expand our distribution and significantly increase our sales,” says Ernst Prost, managing director of Liqui Moly.
The title sponsor of the Liqui Moly Handball Bundesliga is expanding its commitment to handball for the coming season of the EHF (European Handball Federation) Champions League and is becoming an official partner. The Liqui Moly brand will be prominently displayed both on the hall floor and on the media walls.
Point S has decided to take their involvement in handball, a sport that shares the same values as the brand as far as team spirit is concerned, to the next level. Already heavily involved at a national and international level with the International Handball Federation, from 30 November Point S will be sponsoring the Women’s Handball World Championship in Kumumoto, Japan.
Liqui Moly will become a name sponsor of the highest level of handball in Germany in July 2019. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more.
The German oil and additive specialist Liqui Moly is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January. “This world championship is one of our global lead sponsorships,” says Peter Baumann, marketing director at Liqui Moly.
Liqui Moly is back in handball. The German oil and additive specialist is lending its name to the final tournament of the EHF Cup. On May 20 and 21, the four best club teams of the Europe-wide competition will face one another. “As an international tournament, it fits in very well with our strategy of making the Liqui Moly brand even better known outside of Germany,” says Peter Baumann, marketing manager at Liqui Moly.