Point S sponsors Women’s Handball World Championships
Point S has decided to take their involvement in handball, a sport that shares the same values as the brand as far as team spirit is concerned, to the next level. Already heavily involved at a national and international level with the International Handball Federation, from 30 November Point S will be sponsoring the Women’s Handball World Championship in Kumumoto, Japan.
“It is important for us to be on the global stage,” says Muriel Clarke, International Brand Manager of Point S. “Because we are a global company. We already have over 4,350 points of sale across 4 continents and 37 countries and this is growing every year. And we feel it is important to encourage women’s sport because women make up over half of the world’s population but get significantly less support. We want to help address this.”
The Word Championships brings teams from Europe, Asia, South America, Africa and Oceania together to challenge for the Cup. With the success of women’s sport becoming more and more obvious, this is a great opportunity for both partners to show what they can do.
“The success of Point S has been built on the team-work shown by the network of independent members and we would not be where we are without them. From experience we know how important being able to work together harmoniously is and this is what we recognise in the sport of handball. We are delighted to be a part of the World Championships and can’t wait for it to get started” says Fabien Bouquet, the International Managing Director.