Davanti Tyres has established a new exclusive distribution partnership in Egypt, continuing its global growth strategy. Tyre Pro Egypt has begun to offer Davanti brand tyres to hundreds of dealers around the country and will gradually distribute stock to external dealers around Egypt. Established in 2010 by Hisham Layali, managing director of Tyre Pro Egypt, the business operates 11 state-of-the-art outlets in major petrol stations in strategic locations around Cairo. The company offers a range of passenger car, 4×4 and commercial tyres in its portfolio, to which it has now added the Davanti brand.
In mid-September, Major General Engineer Mokhtar Abdel Latif, chairman of the Arab Organization for Industrialization (AOI), announced that the organisation has signed a memorandum of understanding (MoU) with German tyre recycling firm Intec Rubber Powder GmbH.
Rolling Plus Chemical Industries Co. has committed €1 billion ($1.07 billion) of investment in a new tyre factory in Egypt. The investment is based on a contract signed between Rolling Plus Suez Canal Economic Zone. Egyptian Prime Minister Mustafa Madbouly attended the contract signing ceremony.
On 29 March, the Arab Organization for Industrialization strengthened its international partnership with “major Chinese companies”. Major General, Engineer Mokhtar Abdel Latif, Chairman of the Arab Organization for Industrialization, said followed President Abdel Fattah El-Sisi directive to “strengthen partnerships with international expertise, increase local manufacturing rates, localize modern technology, increase added value, and open new areas for investment, in light of Egypt’s vision of sustainable development 2030.”
Prometeon Tyre Group has shared details of the planned investment in its factory in Alexandria, Egypt. The tyre maker announced in 2022 that it would invest approximately 30 million euros to lift production capacity and to upgrade the plant’s technology. Post investment, the facility in Egypt will be capable of making 1.1 million tyres annually, with production of Pirelli Serie 02 tyres increasing.
Egypt’s automotive aftermarket has been dubbed “one of Africa’s most exciting markets” as its motoring population and vehicle sales grow, its economy expands and the government moves to combat automotive emissions. Germany’s Africa business experts africon, the knowledge partners of Automechanika Dubai, suggests these trends have resulted in an aftermarket now worth between US$1-2 billion in a whitepaper on the subject.
Pyramids Tires, a new tyre manufacturer based in Port Said, northeast Egypt, saw its first tyres roll off the production line on 9 May 2020. The factory currently manufactures motorcycle, forklift and agricultural tyres as part of the first phase of the plant’s development. The second phase, which is scheduled to be completed by the end of 2022, will see the company add passenger car, truck and OTR tyres to its portfolio.
Singapore-based contract brand Firenza has opened its first tyre retail concept branch in Cairo, Egypt. This development is a joint venture between Firenza and its long-term Egyptian sales partner Ashfraco.
Plans to enlarge Pirelli’s truck tyre radial facility in Egypt are one step closer to realisation following the signing of a Memorandum of Understanding between Pirelli Tyre S.p.A and Egypt’s Ministry of Investment. The freshly-autographed MoU explores the possible expansion of the Alexandria Tire Co. (Atco) plant, an operation that Pirelli holds more than 90 per cent control in. On the basis of the MoU, it is foreseen that Atco would invest around US$107 million to expand and technologically upgrade the plant. The investment is expected to take place over a 36 month period once the conditions (which have not been made public) for the launch of the expansion activities have been met. When completed, the expansion project will create up to 250 new direct jobs at Atco and increase truck tyre radial production by around 300,000 units per annum.
Egypt is planning to establish a new passenger car tyre factory at a cost of 600 million Egyptian pounds. The state news agency MENA reports the plant will be built in El-Amerya, west of Alexandria, and will be ready to start production in two years. According to MENA, the factory’s annual capacity will be one and a half million units.