Atturo will introduce its new CV400 commercial van tyre at SEMA (booth 43265, South Hall). The tyre is designed for such models as the Ford Transit and Ram Pro Master, vehicles which have become increasingly popular for all types of urban service and delivery fleets. The segment opportunities have expanded into consumer markets as the modern full size van for camping, luxury conversions and group transportation. Atturo says the extension of its range for this category is a “natural complement to the brand’s dedication to the light truck market segment.”
Michelin North America shares that it has “reached favourable settlement agreements” with Atturo Tire Corporation and Svizz-One Corporation Ltd., regarding the patent infringement suit it filed in the US District Court in Greenville, South Carolina on 13 May. The specific terms of the settlement are confidential.
On 13 May Michelin North America, Inc. filed suit against Atturo Tire Corporation and Svizz-One Corporation Ltd. alleging the companies infringed a design patent covering the Michelin Latitude tyre tread design.
Atturo Tire has continued the expansion of its SUV and Light Truck product range with the release of three new sizes for the Trail Blade X/T. The tyre also continues a design partnership with blade manufacturer Quarter Master Knives, which provides an Atturo themed product itself.
A new UK website has been launched for the Atturo brand by its distributor, Silverline. Atturo.co.uk details its 4×4, SUV and light truck models, with three road-centric AZ range products and the Trail Blade M/T, X/T and A/T tyres featured.
During the course of the recent Brityrex exhibition in Manchester, Chris Dawson, head of sales and marketing at Silverline explained how the company’s latest products are helping it achieve its goals. According to Dawson the Atturo brand, for example, has been “exceptionally well received”, with the company having sold out of certain products and sizes six months earlier than expected – despite computer modelling stock projections. The next goal is to sell 10,000 more units of these niche off-road 4×4 tyres during the next 12 months, a goal that should be “easily achievable”, according to Dawson.
Just a couple of months before the Essen show, Silverline International Ltd became the UK distributor for the American Atturo tyre brand. So it was a pleasant surprise to bump into Silverline’s Chris Dawson during the Reifen show who explained the strategy behind taking on this brand.
Atturo Tire will again be exhibiting at the Reifen show in Essen Germany. During the exhibition, Atturo will show new products and new sizes in support of existing dealers as well as to attract new distributors for additional markets. According to the company, the brand is focused on producing high quality tyres for SUV, crossover and 4×4 fitments with production in Taiwan and Thailand.
Another comparative tyre test from a German magazine – this time Autozeitung Allrad (issue 2/2104) has put half a dozen 4×4 tyres through their paces. A Mercedes-Benz ML350 was used to test the 255/50 R19 W/Y tyres. Autozeitung Allroad rated four of the six tyres highly.
Silverline International, the Warwick-based tyre and wheel distributor, will be making a debut appearance at October’s Brityrex International exhibition to highlight its portfolio of 4×4 and SUV brands to trade buyers. The company has recently signed an exclusive UK partnership agreement with Atturo, the private brand producer of SUV and 4X4 tyres, which will be a centrepiece attraction in Manchester.