For the third consecutive year, Japanese tyre manufacturer Toyo Tires is partnering with the AIG Women’s Open golf championship as an exclusive patron. This year’s championship will take place at Carnoustie Golf Links in Scotland from 19 to 22 August.
Toyo Tire U.S.A. Corp. has announced that it will increase the dealer base prices across all tyre categories by up to 8.5 per cent from 1 August 2021. The tyre maker comments that the price increase “is a result of continued increases in raw materials and logistics costs.”
Shoji Hirao is the new division general manager at Toyo Tires for the company’s Europe, Africa & Middle East Sales Division. He began in this role on 1 June, joining the tyre maker from the Japan Automobile Tyre Manufacturers Association.
Toyo Tires is introducing two new all-season tyres this summer, the Toyo Celsius AS2 for small and medium cars and SUVs and Toyo Celsius Cargo for vans. The tyre maker says it developed these new models for all weather conditions, and they thus “provide excellent performance and driving stability all year round.”
As part of a range of structural changes taking effect on 1 April, Toyo Tires will draw upon its experiences making tyres for the demanding European market in order to benefit its development programme for other regions. The tyre maker is integrating its Europe/Module Development department, which currently operates under the Technology Development division within its R&D Headquarters, into the R&D Headquarters’ Replacement Tire Development department.
As of the start of this month, Toyo Tire Corporation has implemented a number of changes to its organisational structure. These changes relate to the company’s R&D headquarters in Japan and involve the consolidation and reorganisation of entire divisions.
Representatives of Cooper Tires and Toyo Tires have respectively confirmed they’ll not exhibit at this year’s The Tire Cologne, as previously planned. Their decisions come as governments across Europe announce rigorous measures to delay the spread of coronavirus and reduce its impact wherever possible. Michelin announced its withdrawal as exhibitor last week.
Michael Graber will take over as vice president of sales at Toyo Tire U.S.A. Corp. on 1 January 2020. His appointment to this role follows the impending retirement of senior vice president, Randy Gaetz.
Kenta Kuribayashi has been named president of Toyo Tire Corporation’s tyre production subsidiary in Europe, effective 1 September. He has taken on this role in addition to serving as president of Toyo Tire Europe GmbH and as chairman and chief executive officer of Toyo Tire RUS LLC.
In just a few months’ time, Toyo Tire Corporation will begin research and development work at a new site in Europe. The tyre maker is setting up an R&D centre in Willich, Germany to support its future factory in Serbia, and intends to start operations there in the autumn. Having a local R&D presence in the vicinity of vehicle manufacturers and related companies will, says Toyo, be beneficial in terms of the quality and freshness of the information gained.
Yukio Hasegawa has been named the new president of Toyo Tire Corporation’s subsidiary in Russia, effective tomorrow. He succeeds Kenta Kuribayashi in this role. Kuribayashi remains chief executive officer of the Toyo Tire RUS LLC operation (and president of Toyo Tire Europe GmbH) and will additionally, as of tomorrow, become the Russian subsidiary’s chairman.
Toyo Tires is an official partner to the 2019 AIG Women’s British Open Golf Tournament, which will take place at Woburn Golf Club between 1 and 4 August. In addition to visibility on signboards around the course and the video screen, Toyo will appear within the official programme. It will also promote the event through Toyo social media channels.
One of the outcomes of today’s Board of Directors meeting at Toyo Tire Corporation is the decision to invest in ramping up capacity at the company’s tyre factory in North America. Approximately 7 billion yen (£51.6 million) will be invested in this project.
A number of organisational changes are set to take place at Toyo Tire Corporation on 15 June. A new unit, the Corporate Strategy Division, will be created. Toyo says this division, which will report directly to president Takashi Shimizu, is being created to give the company greater flexibility to accomplish its growth strategy.
