Nokian Tyres has traditionally focused first and foremost on winter tyres, and these products currently account for around 70 per cent of the company’s passenger vehicle tyre business. But a reputation as a winter specialist means the brand hasn’t gained significant traction in markets where winter tyres find little favour, such as the UK. The tyre maker intends to rectify this.
Drivers of SUVs and crossovers will soon be able to fit their vehicles with tyres based upon the 2018-launched Nokian Powerproof and Wetproof ranges. Nokian Tyres says it developed the Powerproof SUV and Wetproof SUV to meet a “growing demand for premium SUV tyres”. Both products will be available from spring 2020.
Nokian Tyres has launched its latest performance road tyres targeting European drivers, the Powerproof and Wetproof, with endorsements from German automotive magazines, Auto Motor und Sport and ACE Lenkrad, and and two-time Formula 1 world champion Mika Häkkinen, who offered experience and insight into the testing and product development. The new summer tyres launched in spring 2019.
For its 2019 summer tyre test, Auto Motor und Sport (AMS) looked at 215/55 R17, a size favoured by compact SUVs. It tested 11 tyres on a VW T-Roc. What it found was a group of tyres that largely performed well, but failed to dazzle. None of the candidates received the German motoring publication’s top ‘highly recommended’ rating. The good news is, however, that no less than seven were ‘recommended’.
Aquaplaning beware – you have a new nemesis. Nokian Tyres has thrown down the gauntlet with its introduction of the Nokian Wetproof, a product it calls the “enemy of aquaplaning.” And while the Wetproof is a new member of the Nokian Tyres summer portfolio, it may help to think of it as an all-season tyre without specific snow and ice capabilities; Nokian has developed the Wetproof to “work safely and reliably from spring mornings to late autumn” in order to offer “steady performance and peace of mind for all three seasons.” Those wanting peace of mind in the fourth season are presumably welcome to fit winter tyres, preferably a Nokian product.