A ‘more balanced’ portfolio: Nokian Tyres courts summer, all-season tyre buyers

Nokian Tyres introduced the Powerproof SUV (pictured) & the Wetproof SUV summer tyre lines in 2019 (Photo: Nokian Tyres)

Nokian Tyres has traditionally focused first and foremost on winter tyres, and these products currently account for around 70 per cent of the company’s passenger vehicle tyre business. But a reputation as a winter specialist means the brand hasn’t gained significant traction in markets where winter tyres find little favour, such as the UK. The tyre maker intends to rectify this.

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