Nokian Tyres’ ‘Electric Fit’ symbol missing – at least for now

More and more tyre manufacturers are adding individual EV logos to their product sidewalls, regardless of their decision to develop specialist tyres for the burgeoning market or make tyres they consider compatible with the needs of electric cars. Goodyear recently presented a corresponding label, products from Continental are “EV Compatible”, Pirelli tyres contain “Elect”, and “E+”. can be found on relevant Yokohama tyres. While Nokian Tyres introduced a so-called “Electric Fit” symbol, intended to indicate its tyres’ suitability for electric vehicles, last summer, the marking remains absent from its most recent products’ sidewalls. Surprisingly, even the supplier’s very latest products, the Powerproof 1 and Wetproof 1 summer car tyres, the “Electric Fit” designation cannot be seen on the sidewall or anywhere else. With Nokian Tyres claiming that all of its consumer tyres are suitable for electric vehicles, Tyrepress sister website Reifenpresse asked what this was all about.
“Electrification and the growing market for electric cars are also influencing tire design. To demonstrate compatibility with electric vehicles, Nokian Tyres is labelling its premium tires with the new ‘Electric Fit’ symbol.
“It indicates that Nokian Tires tyres are equally suitable for internal combustion engine cars and electric cars, providing safe and high-quality product performance regardless of the vehicle’s powertrain,” it said.
Strictly following logic, one could conclude that Nokian does not classify its two new products as part of the premium segment, but that is of course not the reason for the lack of marking on the sidewall or elsewhere on the tyre itself.
According to a company spokesperson, the manufacturer “currently does not plan to display the ‘Electric Fit’ logo on the sidewalls of the tyre.” It is currently only available on the website and in point-of-sale materials, along with further information on EV compatibility. Whether “currently” means that this could change in the future was not revealed by Nokian Tyres’ spokesperson.
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