Nokian Tyres has traditionally focused first and foremost on winter tyres, and these products currently account for around 70 per cent of the company’s passenger vehicle tyre business. But a reputation as a winter specialist means the brand hasn’t gained significant traction in markets where winter tyres find little favour, such as the UK. The tyre maker intends to rectify this.
Drivers of SUVs and crossovers will soon be able to fit their vehicles with tyres based upon the 2018-launched Nokian Powerproof and Wetproof ranges. Nokian Tyres says it developed the Powerproof SUV and Wetproof SUV to meet a “growing demand for premium SUV tyres”. Both products will be available from spring 2020.
Nokian Tyres has launched its latest performance road tyres targeting European drivers, the Powerproof and Wetproof, with endorsements from German automotive magazines, Auto Motor und Sport and ACE Lenkrad, and and two-time Formula 1 world champion Mika Häkkinen, who offered experience and insight into the testing and product development. The new summer tyres launched in spring 2019.