Matthew Smith has been appointed by the Al Dobowi Group as the new sales manager for UK, ROI and Nordic region. The distribution portfolio includes responsibility for the Infinity, Eternity and I-Link brands as well as “future opportunity brands”.
Matt Smith, UK director of Falken Tyres, believes tyre makers can no longer avoid the topic of all-season tyres, and following Michelin’s entry into the segment he expects to see more and more players throwing their hats into the ring. The Falken brand has been represented in the all-season market for a number of years now; the Euroall Season AS200 was launched in 2013 and remains Falken’sole all-season product in our market.
Falken’s 4×4 tyres are increasing their presence in a variety of sporting contexts. While the brand in general is increasing its marketing presence in Europe through perimeter advertising at some of the continent’s premier clubs, the manufacturer has come up with an agreeably quirky way to show its off-road WildPeak line of tyres to UK […]
After low-key involvement in 2014, Falken Tyre has confirmed a higher level of participation at this year’s Coventry Motofest – the company will serve as ‘official tyre manufacturer’ at the show, which takes place between 29 and 31 May. Coventry Motofest was inaugurated last year and is a free, family-focused motoring festival that combines live racing, demonstrations, static displays and live music. As previously announced, Falken’s UK drift team will strut its stuff on Coventry’s iconic ring road during the three-day event. The official Coventry Motofest pace car will also wear Falken tyres.
A concept tyre produced by Sumitomo Rubber Industries offers a glimpse into how future drivers of plug-in hybrid electric vehicles, or PHEVs, may be able to enjoy both sporty handling and efficiency. The Falken concept tyre features different tread areas in order to address the conflict between rolling resistance (and its influence on range) and the need to offer the sharp, sporty dynamics that sports SUV drivers expect.
Sumitomo’s “fossil fuel-free” tyre was one of the products on display at European brand, Falken Tyre’s Reifen 2014 stand, and while the tyre is still in development for the European market (as opposed to the Dunlop-branded version on sale in Japan), Falken has embraced a commitment to greener tyres similar to that of some higher-priced premium brands. The manufacturer’s Ecorun range, with patterns such as the Ziex ZE914 and Sincera SN832, distinguish its more environmentally-friendly products, with notably large improvements in their performance achieved in the last few years.
The Coventry MotoFest will make the city the first in the UK to stage competitive motorsport on public roads, and Sumitomo global brand Falken has added its support to the event. The manufacturer’s drift team has become the first to announce that it will perform at MotoFest on 29-31 May 2015.
Falken is bringing its latest on/off-road truck tyres to the UK. The Sumitomo brand says it is building on the popularity of its products in the construction sector in the US, where the M+S marked and regroovable GI388 and GI378 tyres are already available. Falken is targeting operators seeking affordable yet resilient truck tyres, versatile enough to cope with the growing market demand for mixed usage on a daily basis.
This high-octane story has a whiff of Top Gear to it but we’ve been assured that Mr. Controversy and his two colleagues are in no way involved. Falken Tyre Europe shares news of ‘Milky’, a vehicle that started life as a utilitarian carrier of dairy products, but thanks to its extensive modifications may well now be the fastest milk float – in the world.
Showcasing significant technological and performance breakthroughs, Falken launched its latest Azensis and Sincera products at the Ascari Race Resort near Malaga, Spain. Tyrepress took the opportunity to speak to Isamu Ishida, managing director, Falken Tyre Europe, and Matt Smith, managing director UK & Ireland, about the direction of Falken post Sumitomo and Goodyear’s Dunlop joint venture, having sampled the benefits of the new tyres at Ascari.
