Goodyear: SUV/4×4 sales projections “good news for premium brands”

For Goodyear, 13 is by no means an unlucky number – with the addition of the Wrangler All-Terrain Adventure (See T&A May 2017), this is the number of products in the brand’s SUV/4×4 tyre portfolio. Towards the end of June, we were given the opportunity to experience the new tyre’s performance off-road, and in addition to providing us with access to all the mud we could ever wish for, this also gave us the chance to gain an overview of the market for these products.