Earlier in the year, Tyres & Accessories visited the Goodyear Innovation Center Luxembourg, where the manufacturer focused on the current SUV and 4×4 segment. Growth in sales of these vehicles has been robust for a considerable period; Goodyear representatives cited IHS Automotive EMEA region figures that suggest sales of new SUVs are expected to exceed 6 million units in 2017, up from fewer than 4 million five years ago, with further growth projected to produce regional sales at 8 million new SUVs in 2022. The SUV/4×4 tyre market is, of course, following suit: in Europe (including Turkey), ETRMA Europool data projects sales of 18 million in 2017.
The outcomes of comparative tests published by car magazines and motoring associations influence many drivers’ purchasing decisions. Tyre tests are no exception here, and therefore the pride Goodyear shows in its tyres’ test performance is understandable. The tyre maker reports that, in 208 magazine tyre tests carried out by 37 well-known European publications and organisations over the past five years – including Auto Express, ADAC, Auto Bild, Auto Bild Allrad, Auto Zeitung, Gute Fahrt, Auto Moto and ACE/GTÜ – Goodyear tyres were recommended in more than 80 per cent of them. Goodyear was named test winner in 43 of these tests.
For Goodyear, 13 is by no means an unlucky number – with the addition of the Wrangler All-Terrain Adventure (See T&A May 2017), this is the number of products in the brand’s SUV/4×4 tyre portfolio. Towards the end of June, we were given the opportunity to experience the new tyre’s performance off-road, and in addition to providing us with access to all the mud we could ever wish for, this also gave us the chance to gain an overview of the market for these products.
Three days, four hours and 54 minutes – this is the time Rainer Zietlow and his team took to drive their Goodyear-shod Volkswagen Amarok V6 TDI from Dakar to Moscow. Zietlow, together with Russian blogger Peter Bakanov and journalist Georgy Gloube, arrived in the Russian capital shortly before 10am on 25 April, having passed through ten countries as they covered 7,995 kilometres (4968 miles) in record time.
A new Dunlop tyre aimed at classic car drivers comes to market next month. The Dunlop Sport Classic is said to be optimised for high performance vehicles of the 60s, 70s and 80s, and offers a classic look and feel combined with modern handling and braking performance.
The latest tyre to join the Goodyear Wrangler family has gone on sale in European markets. The Wrangler All-Terrain Adventure is designed to meet the demands of SUV drivers looking for a tyre with both on-road and off-road capabilities; Goodyear states that the new range provides “more robust off-road capability than the regular SUV tyre.” The Wrangler All-Terrain Adventure is produced in 27 sizes for 15 to 19-inch rim diameters, with fitments available for vehicles such as the Land Rover Defender, Jeep Wrangler, Mercedes G-Class, Toyota Hilux, Toyota Land Cruiser and the Volkswagen Amarok.
A successor to the Dunlop Sport Maxx Race is here, and Dunlop says it developed the new tyre together with Porsche in order to “meet the demanding requirements” for its latest 911 GT3. The Sport Maxx Race 2 takes the baton from the previous model, becoming original equipment on the GT3.
A new Fulda summer ultra-high performance tyre, the SportControl 2, is now available, and Goodyear says this latest generation product provides “enhanced performance on wet and dry roads.” The tyre maker also speaks of “high quality German technology at a wallet-friendly price” that doesn’t compromise on performance.
Following its EfficientGrip SUV’s victory in the latest ADAC test, Goodyear states that the tyre has demonstrated the value it offers to the consumer. Prevailing in a contest featuring 15 other tyres, German automotive magazine ADAC found the tyre to have well-balanced performance, particularly regarding tyre wear, fuel consumption and handling on dry and wet.
ETRMA Europool figures show that the market for ultra-high performance tyres has grown steadily over the past five years, and in 2015 these products accounted for 18 per cent of all aftermarket summer tyre sales in the EMEA (Europe, Middle East and Africa) region. Goodyear aims to cover demand for UHP tyres here in the upper budget segment with a new range from its Sava brand, the Intensa UHP 2.
Next year it will be four decades since Goodyear introduced the first all-season tyre, the Tiempo, and to celebrate the anniversary – and raise awareness of its investments in innovation for this product segment – the tyre maker has partnered with artist and inventor Dominic Wilcox to reinvent typically one season items and make them fit-for-purpose all year round. The outcome of this partnership, including solutions for skateboards, barbecues and convertible cars, can be viewed at the www.hugtheroads.com/allseasons website.