Falken’s eco-PCR products give retailers chance to sell more sustainable products

3rd February 2015 | 0 Comments
 
Falken’s eco-PCR products give retailers chance to sell more sustainable products
Sumitomo’s fossil fuel-free tyre will come to Europe under the manufacturer’s Falken brand

Sumitomo’s “fossil fuel-free” tyre was one of the products on display at European brand, Falken Tyre’s Reifen 2014 stand, and while the tyre is still in development for the European market (as opposed to the Dunlop-branded version on sale in Japan), Falken has embraced a commitment to greener tyres similar to that of some higher-priced premium brands. The manufacturer’s Ecorun range, with patterns such as the Ziex ZE914 and Sincera SN832, distinguish its more environmentally-friendly products, with notably large improvements in their performance achieved in the last few years.

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