With the 2019/20 season’s Premier League back underway, runaway leaders Liverpool FC’s team bus is primed to roll on official tyre sponsor, Falken rubber. The manufacturer’s RI151 pattern is fitted by Protyre and supplied in the UK by Micheldever Tyre Services.
The coronavirus outbreak and subsequent lockdowns mean that sales of car tyres especially have sustained a harsh blow around the world. But as measures introduced to halt the spread of COVID-19 begin to be eased, motorists will steadily begin to use their cars again, increasing demand. In the car tyre sector, high value, ultra-high performance segments could prove vital, as better potential margins offer attractive opportunities for increasing cashflow quicker. The other side of that coin is that motorists’ finances are also under pressure, putting the price they pay for their car tyres under even greater scrutiny. Could this, therefore, present an opportunity for mid-range brands to make a case for their products, offering more palatable performance compromises compared with premium rivals than the lowest-priced brands?
Falken has expanded its winter tyre portfolio with SUV models for the Eurowinter HS01 range are now available under the name of Eurowinter HS01 SUV. They have been developed to deliver improved directional stability, aquaplaning resistance and better grip in wet, icy and snowy conditions.
Falken has launched its new Ecorun A-A, a new summer tyre with optimised rolling resistance. The tyre offers fuel-saving design features and good braking distance in wet conditions – its name is derived from its double-A rating on the EU tyre label, having achieved class topping fuel efficiency and wet grip. Falken will roll out the tyre with an exclusive Toyota Germany partnership in April.
Falken will expand its ultra-high performance (UHP) flagship tyre, the Azenis FK510, to include SUV tyre sizes in 2017. The Sumitomo Rubber Industries global brand states that the new additions reflect the growth of the SUV market and continues the tyre manufacturer’s strategy of supplying an extensive range of products in profitable and high-growth segments. Starting in January 2017, the Azenis FK510 SUV will be available in 19 sizes ranging from 17 to 22 inches and will come with a speed rating of W or Y.
Falken has announced the launch of its latest ultra-high performance tyre for high-end vehicles, the Azenis FK510. The tyre is the company’s response to the continuously growing demand for UHP tyres. The new flagship Falken tyre has already received a ‘Highly Recommended’ rating from testers at German auto magazine, Autozeitung (Issue 6/2016). The German association of technical inspectors, GTÜ, also gave the tyre ‘Highly Recommended’ status.
Sumitomo’s “fossil fuel-free” tyre was one of the products on display at European brand, Falken Tyre’s Reifen 2014 stand, and while the tyre is still in development for the European market (as opposed to the Dunlop-branded version on sale in Japan), Falken has embraced a commitment to greener tyres similar to that of some higher-priced premium brands. The manufacturer’s Ecorun range, with patterns such as the Ziex ZE914 and Sincera SN832, distinguish its more environmentally-friendly products, with notably large improvements in their performance achieved in the last few years.