Falken (Booth 3J 081) will unveil the successor to its popular SN832 tyre at Equip Auto in Paris on 15 October 2019. With an emphasis on all-round efficiency, the new Sincera SN110 Ecorun will be the centrepiece of the tyre manufacturer’s display alongside its expanding range of car, light commercial and truck and bus tyres.
Sumitomo’s “fossil fuel-free” tyre was one of the products on display at European brand, Falken Tyre’s Reifen 2014 stand, and while the tyre is still in development for the European market (as opposed to the Dunlop-branded version on sale in Japan), Falken has embraced a commitment to greener tyres similar to that of some higher-priced premium brands. The manufacturer’s Ecorun range, with patterns such as the Ziex ZE914 and Sincera SN832, distinguish its more environmentally-friendly products, with notably large improvements in their performance achieved in the last few years.
Sumitomo tyre brand Falken’s European team will present its largest and most diverse range of road tyres ever, highlighting its recent innovations in product development technology. Highlights from the range – encompassing car, SUV and commercial vehicle tyres – will include the first public presentation of both the new Azenis FK453 Run-Flat tyre and energy efficient Sincera SN832 EcoRun tyre, launched at Ascari in spring 2014.
Showcasing significant technological and performance breakthroughs, Falken launched its latest Azensis and Sincera products at the Ascari Race Resort near Malaga, Spain. Tyrepress took the opportunity to speak to Isamu Ishida, managing director, Falken Tyre Europe, and Matt Smith, managing director UK & Ireland, about the direction of Falken post Sumitomo and Goodyear’s Dunlop joint venture, having sampled the benefits of the new tyres at Ascari.
A new energy efficient passenger car tyre has been developed using the world’s highest energy synchrotron radiation facility and ‘Earth Simulator’ supercomputer. Sumitomo Rubber Industries has employed techniques not traditionally used in the tyre industry to develop what it calls a new “4D Nano Design process” to create the Falken Sincera SN832 Ecorun. The manufacturer claims that the technology has allowed it to perform more detailed simulations and analyses, which have in turn allowed it to reduce rolling resistance and braking distances over its predecessor. The tyre is Falken’s first to receive an A-grade for wet grip on the EU tyre label.