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Bridgestone backs motorcycle position with RIDE 4 video game partnership

Bridgestone will be the official tyre supplier to the latest installment of the RIDE motorcycle racing video game series. The tyre manufacturer signed a partnership with the Italian game developer, Milestone for RIDE 4. The game for two-wheel enthusiasts will launch worldwide on 8 October 2020 on Playstation 4, XBOX One and PC. Bridgestone explained that the partnership targets solidifying its position as a market leader for motorbike tyres. The game also allows it to “showcase its products and legacy in the competitive racing world,” it added.

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Heuver marketing department ready for ‘maximum attack’

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Heuver states that it is “ready for maximum attack” following a shift in marketing focus and increase in size to support the company’s ambitious sales plans. The company said it has witnessed an increase in search and ordering activities in its web-shop, leading to a renewed focus on this business area.

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New marketing role to oversee Bridgestone Americas’ consumer business

A new position – chief marketing officer – has been created at Bridgestone Americas Tire Operations, and as of June 6 Philip Dobbs is serving in this role. Dobbs takes on responsibility for leading the development and implementation of an integrated marketing strategy for the company’s U.S. & Canada Consumer Tire division and for ensuring consistency between the strategy and Bridgestone’s brand image.

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Infinity Aims to ‘Go Deep’ with Fast Growing ‘Premium Budget’ Strategy

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When Al-Dobowi Group executives Surrender Singh Kandhari and his son Harjeev Singh Kandhari founded Infinity tyres six years ago, they probably didn't envisage how quickly their ambitious plans would come to fruition. What began with a series of informal meetings with key employees and potential suppliers in 2004 has since grown into an international exclusive/private brand operation present in 60 countries around the world. The kernel of a concept the Kandharis planted back then has developed through key partnerships with Chinese supplying manufacturer Shandong Linglong Co., Ltd. (see following article for more on this company's latest developments including its plans to construct a $200 million proving ground) and key distribution partners in Europe and Africa. With the recent addition of a Canadian distribution arm last year and with fledgling partnerships in both the Russian and Ukrainian markets, the company's global ambitions are clear.

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Autopromotec a “Fundamental Appointment” for MAK Wheels

At Autopromotec, MAK Wheels launched their new Tornado range. This wheel incorporates a five-spoke design, the spokes being positioned on the right side of the wheel which creates a light and shade effect. The silver colour underlines the slenderness and delicate elegance of this wheel. The Tornado is particularly designed for fitment on saloon and medium to high powered cars.

“Autopromotec represents a fundamental appointment for MAK, since the show is probably the most suitable place and occasion to meet national and international dealers. Autopromotec represents a strategic showcase at which the company can present its most important wheel designs,” said MAK Wheels press and public relations manager, Elisabetta Rezzani.

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TGI Opens Nicaraguan Office

Tire Group International (TGI) continues to implement its marketing strategy throughout Latin America and the Caribbean by opening a new sales office in Managua, Nicaragua. Heading this new office is Rigoberto (Rick) Reyes. Mr. Reyes comes to TGI with over 20 years’ experience in the tire & wheel industry having worked for firms such as Progressive Custom Wheel, California Wheel Corp and Martino Tire.

“As part of our continued marketing strategy, Nicaragua is the next country where we will build a stronger presence which will greatly enhance TGI’s reach through our expanding series of brands and segments. We are convinced that with Rick’s skill-set we’ll start seeing immediate benefits as he promotes our brands and the wide array of solutions and services TGI offers”, said Orlando Delgado, Tire Group International’s Senior Vice President of Business Development.

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Pirelli Appoint New Aussie Marketing Manager

Pirelli Tyre has appointed Richard Butler, the former New South Wales and Queensland sales manager, to the newly created position of marketing manager for Pirelli Australia.

Butler will work closely with Pirelli Tyres Australia managing director, Roberto Righi, who stated, “We are delighted that Richard will be leading our sales and marketing strategy into the future. His keen understanding and appreciation for the business makes him the perfect choice for us. Richard understands our mission and his experience in the industry will be a major asset as we continue to develop our brand in Australia.”

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Crypton Tuning is Relaunched

‘Crypton Tuning’ is a well-known phrase within the garage equipment industry. One unique aspect of the ‘Crypton Tune’ is that car drivers went to garages and actually asked for a Crypton Tune. As part of the long term marketing strategy Crypton is re-launching this ‘Crypton Tune’ phrase. Therefore if drivers have faults with their cars or just feel they are under performing they can seek out a ‘Crypton Tune’ by a garage that uses Crypton’s latest diagnostic or service equipment. This will in-turn help garages to ‘sell on’ their diagnostic and service capabilities to their customers.

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Goodyear in Chicago Reviewing Creative, Media Accounts

(Akron/Tire Review) Goodyear Tire & Rubber Co.’s Chicago location is evaluating its U.S. marketing strategy, which may include a review of creative and media assignments. Arnold in Boston and Media Planning Group in New York are the current firms retained by Goodyear. They were both invited to the discussions but have not decided if they will participate, according to reports.

Prompting the evaluation was the appointment of Joseph Viselli as marketing director for Goodyear, which occurred about six months ago. Along with the creative and media evaluation, Goodyear is likely to review other services, such as public relations and interactive chores, reports stated.

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New Sales and Marketing Manager at Sapphire Energy Recovery

Sapphire Energy Recovery, one of the UK’s leading end-of-life tyre disposal companies, has appointed Ryan Mifflin as sales and marketing manager. Mr Mifflin joins Sapphire from Lafarge Cement UK where he was responsible for brand development and sales and marketing strategy. As one of his first tasks, the new sales and marketing manager will be launching “the ultimate solution” campaign to help raise awareness surrounding end of life tyre disposal.

In his new position Mr Mifflin will be responsible for all marketing and commercial activities. Ryan explains: “My focus will be to raise the profile of what Sapphire offers the tyre industry along with further developing our approach to customer service excellence.”

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Arnold Joins Goodyear Board

Mere days after sacking 700 workers, Goodyear has elected Susan E. Arnold to its Board of Directors. Arnold is president of Procter & Gamble’s global personal beauty and feminine care business, worth around $8 billion, and is regarded as a high flyer in the business world. Goodyear Chairman Sam Gibara praised Arnold’s “distinguished track record in marketing strategy, product development and leadership.” Her appointment brings the number of board members to 13.

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Name Change To Be The New Marketing Craze?

A bizarre tyre story from Canada: four Canadians have legally changed their names from Dunlop to Dunlop-Tire in order to win a share of a $25,000 prize. The money was offered by Dunlop Tires and more than 100 people applied. Dunlop Tires carried out a survey, in which 42 per cent said that they thought that name-changing to brands will be a new marketing strategy. 37 per cent said they would change their name if paid sufficiently.

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