Goodyear Announced New Senior Marketing Position

Goodyear Tire & Rubber has appointed R. Scott Rogers to the position of chief marketing officer for the company’s North American Tire (NAT) consumer business. In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company’s consumer tyre business, including the Goodyear, Dunlop and Kelly brands.

Before joining Goodyear, Rogers, 39, served as senior vice president of marketing and sales for Norwegian Cruise Line since 2005. Prior to that, he held a number of positions for The Procter & Gamble Company between 1992 and 2005. His positions included marketing director of multiple brands within the P&G portfolio in North America. He also served as marketing director of the P&G customer team assigned to Target Corp. Rogers is a graduate of Cornell University in New York State.

“Scott’s track record reflects his creativity, leadership and a focus on working from the market-back,” said Steve McClellan, president, NAT consumer tyres. “No matter what industry he’s worked in, Scott has helped his customers – retailers, agents, distributors – grow their businesses and build their brands. He will be a valuable addition to our team and will help our customers reach new levels of success.”

“The opportunity to work with an iconic brand such as Goodyear, with its long history of innovation and reliability, is both exhilarating and challenging,” said Rogers. “The Goodyear brand has great momentum and my objective is to support the brand and the company’s strong customer base with exciting and effective marketing programs. I look forward to working with Steve and his team to further position the company’s brands for future growth.”