Crypton Relaunch Wheelforce
Crypton Technology Group has relaunched the Wheelforce brand with the introduction of a range of high performance wheel balancers and tyre changers. The new range is to be sold exclusively through Unipart Automotive, which includes Partco, Brown Brothers, Serck Intertruck, Plunketts and Express Factors.
The WF38 tyre changer and the WF74 balancing machine have made their debut in the UK market to revive the brand. Wheelforce will be providing product support to all Unipart Automotive outlets, including training and POS material to assist with the launch.
Sales and marketing director, Walt Koloska said: “We are very excited about reviving the Wheelforce brand with such an excellent range of products that will suit all garages, from the specialist tyre centre to general servicing workshops. We decided to give Unipart Automotive exclusivity so that we could concentrate our efforts in supporting the Wheelforce brand and its products.”