Infinity Aims to ‘Go Deep’ with Fast Growing ‘Premium Budget’ Strategy

9th March 2010 | 0 Comments
Infinity Aims to 'Go Deep' with Fast Growing 'Premium Budget' Strategy

When Al-Dobowi Group executives Surrender Singh Kandhari and his son Harjeev Singh Kandhari founded Infinity tyres six years ago, they probably didn't envisage how quickly their ambitious plans would come to fruition. What began with a series of informal meetings with key employees and potential suppliers in 2004 has since grown into an international exclusive/private brand operation present in 60 countries around the world. The kernel of a concept the Kandharis planted back then has developed through key partnerships with Chinese supplying manufacturer Shandong Linglong Co., Ltd. (see following article for more on this company's latest developments including its plans to construct a $200 million proving ground) and key distribution partners in Europe and Africa. With the recent addition of a Canadian distribution arm last year and with fledgling partnerships in both the Russian and Ukrainian markets, the company's global ambitions are clear.

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Category: International News, News, UK News

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