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You are here: Home1 / News2 / Product News3 / Autopromotec a “Fundamental Appointment” for MAK Wheels

Autopromotec a “Fundamental Appointment” for MAK Wheels

Date: 9th July 2009 Author: Tyrepress Editors Comments: 0

At Autopromotec, MAK Wheels launched their new Tornado range. This wheel incorporates a five-spoke design, the spokes being positioned on the right side of the wheel which creates a light and shade effect. The silver colour underlines the slenderness and delicate elegance of this wheel. The Tornado is particularly designed for fitment on saloon and medium to high powered cars.

“Autopromotec represents a fundamental appointment for MAK, since the show is probably the most suitable place and occasion to meet national and international dealers. Autopromotec represents a strategic showcase at which the company can present its most important wheel designs,” said MAK Wheels press and public relations manager, Elisabetta Rezzani.

The company’s sales director, Guglielmo Bertolinelli told T&A, “Foremost in our marketing strategy at MAK Wheels is that we must offer customers an attractive and original range of designs, styles, colours, brands and finishing’s that will effectively satisfy even the most demanding of aesthetical tastes. We also have to produce wheels that will give customers the opportunity to personalise their vehicle in an exclusive and unique manner. By doing just this, our company has developed an outstanding reputation for effective versatility of product, which enables us to provide the right wheel for any make of car.

“The shape of the MAK Mistral shows its efficient orientated design. This wheel, again with five spokes, has a square, straight structure which is perpendicular to the rim. This, aided by a superficial diamond colour, makes the wheel look a lot thinner that it actually is.

“At MAK we are particularly pleased with the innovative detail that has gone into the design of the Mistral. Its sport look follows the current car-fashion trend, which is much in demand by the younger driver,” said Guglielmo Bertolinelli.

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marketing, marketing strategy, Product News, USA, Wheel, Wheels

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