This year will be the first time the Dunlop and Avon brands share exhibition space at the EICMA motorcycle show in Milan, following The Goodyear Tire & Rubber Company’s acquisition of Cooper Tire & Rubber Company in 2021. While Dunlop is scheduled to “showcase its strongest range yet,” Avon will “focus on key designs” with a range that “still offers” its “most popular products” alongside the Dunlop portfolio.
Harley-Davidson receives a lot of stick about the average age of its bikes’ owners, but even the most senior hog rider is a spring chicken in comparison to the brand itself. This year Harley-Davidson marks its 120th anniversary and will celebrate next month with the HD120 event at the Puskás Aréna. Dunlop will join the company in Budapest from 22 to 25 June.
Dunlop has officially unveiled its 50/50 trail tyre, Trailmax Raid. Designed for 50 per cent on-road and 50 per cent off-road use, the new offering is the latest addition to the brand’s strong presence in the adventure and trail segment.
This year Dunlop is launching a new sports touring tyre, the Sportmax Q-Lite. It says this tyre “combines hypersport-style performance with a high-mileage tread and improved handling,” a mix that makes Dunlop Sportmax Q-Lite suitable to “tackle the demands of daily riding on lightweight bikes” such as the 125cc and 250cc categories.
After a successful debut in MXGP last year that included in a victory in Lommel for Kawasaki factory rider Romain Febvre as well as the holeshot in three out of five sand races, Dunlop’s new Geomax MX14 motocross tyre is now available for all riders. Developed in collaboration with top riders in the FIM Motocross World Championship, this successor to the Geomax MX12 is tailored to the softest sand and mud surfaces in motocross.
The latest generation of Dunlop’s RoadSmart is available in 21 sizes and 24 SKUs, a line-up that brings the total range to over 40 sizes that cover 97 per cent of the sport-touring radial tyre segment. Following the trade preview of RoadSmart IV at the end of 2021, Dunlop has released more information on the technologies that go into this tyre.
Dunlop has launched Qualifier Core, the latest member in its hypersport tyre family and successor to the Qualifier II. It says this new tyre delivers “superb but affordable performance” for riders of a wide range of entry-level and mid-range sports bikes. The range arrived in January in three popular sizes: 120/70ZR17 (front), 160/60ZR17 (rear) and 180/55ZR17 (rear). Dunlop will release a further front size (120/60ZR17) and three new rear sizes (190/50ZR17, 190/55ZR17 and 200/50ZR17) in the final quarter of 2022.
Dunlop is introducing a new generation of its RoadSmart line-up next year and promises that this, the RoadSmart IV, will be the brand’s “most versatile sport-touring tyre yet.” It will offer the tyre in a 21-size and 24 SKU range that brings Dunlop’s total portfolio of RoadSmart sport-touring tyres to over 40 sizes, covering more than 700 models and 97 per cent of the sport-touring radial tyre segment.
The Harley-Davidson Sportster S is one of the most anticipated motorcycle launches of 2021. Continuing a Sportster saga that began in 1957, the all-new S model is one of the most powerful bikes in the Harley-Davidson range. The manufacturer tasked Dunlop with developing a tyre designed specifically for its needs, and the result is the Dunlop GT503. The tyre features a new construction and compound, as well as aesthetics to complement the Sportster S.
Dunlop is to act as an official sponsor of the 2021 FIM International Six Days of Enduro (ISDE). After a gap of one year, the ISDE returns with a demanding route in Italy’s Apennines Mountains between Lombardy and Piedmont. The 95th edition of ISDE begins on 30 August and will feature 29 competing nations and 200 teams, including eight national teams in the Women’s World Trophy.
Five-time Isle of Man TT winner Peter Hickman has announced a deeper relationship with Dunlop Motorcycle Europe that will include an Official Brand Ambassador role, adding to his duties as a Dunlop test tyre rider.
On yer bike. Dunlop Motorcycle Europe has revealed its new brand attitude, with which it aims to encourage motorcyclists throughout Europe to ‘Just Ride’. This new brand identity encompasses all aspects of the Dunlop Motorcycle Europe brand and has already been implemented on its website and social media channels.
Cross Magazin has given the Dunlop Geomax MX53 its ‘Product of the Year’ award in recognition of the motocross tyre’s wide range of performance and longevity after extensive testing. In its January 2021 issue, the German specialist publication presented Geomax MX53 as its ‘Product of the Year’ for 2020, explaining that its performance window as an intermediate to hard motocross tyre and durability after varied testing was not only an improvement over its predecessor the Geomax MX52, but outstanding in its own right.
A new generation of Dunlop enduro tyre has arrived. Dunlop says its Geomax Enduro EN91 builds on the knowledge the tyre maker has gained at world championship level to deliver “incredibly versatile performance for a wide range of off-road riders.” The EN91 replaces the Geomax Enduro D909.