Hankook Tire becomes Al-Ittihad title sponsor
Starting in 2024/25, Hankook Tire & Technology is the new official title sponsor of Saudi Arabian football club Al-Ittihad. By leveraging the club’s high profile – bolstered by world-renowned players such as Karim Benzema and Moussa Diaby – the tyre maker seeks to further elevate its position within the premium segment.