Starting in 2024/25, Hankook Tire & Technology is the new official title sponsor of Saudi Arabian football club Al-Ittihad. By leveraging the club’s high profile – bolstered by world-renowned players such as Karim Benzema and Moussa Diaby – the tyre maker seeks to further elevate its position within the premium segment.
At first glance, the Q1 2025 financial results for Hankook Tire & Technology suggest a whopping 133.6% YoY increase in sales, but this enviable result is easily explained. Consolidated results during this quarter include, for the first time, the performance of Hanon Systems, the automotive thermal energy management solutions firm that Hankook Tire acquired in January 2025. As a result, Hankook Tire’s first quarter financial results encompass both its tyre and thermal management business segments.
Hankook Tire & Technology has announced another original equipment supply deal, this time for the North American market. Lucid Motors will equip versions of its Lucid Gravity electric SUV sold within the region region with the Hankook iON evo AS SUV. Images accompanying Hankook’s announcement show the Gravity wearing the iON tyre in size 265/50 R20.
Hankook Tire & Technology has developed a limited-edition iON tyre to promote its exclusive tyre supply to the ABB FIA Formula E World Championship. The Hankook iON evo Formula E Edition goes on sale in South Korea this month, with small-scale European distribution following in May.
Hankook Tire & Technology will showcase its portfolio of Hankook and Laufenn commercial vehicle tyres at the Road Transport Expo trade show, which takes place at the NAEC Stoneleigh in Warwickshire between 24 and 26 June. The tyre maker will also highlight the new Laufenn365 digital platform.
A new era of leadership is taking shape at Hankook, the tyre maker tells us. This wind of change comes in the form of two new Co-CEOs, Jongseon Ahn and Sanghoon Lee. Hankook confirmed both in this role and appointed them Executive Directors following approvals given at its Annual General Meeting and Board of Directors meeting on 26 March.
With a new brand film, Hankook Tire & Technology aims to capture the “thrilling action” of the 2025 FIA World Rally Championship (WRC). The exclusive WRC tyre supplier debuted the film Race Beyond Limits this morning on its official global website and social media channels, and it will also feature as a television advertisement.
Hankook Tire & Technology (Hankook) has announced its financial results for 2024, reporting global consolidated sales of KRW 9.4119 trillion (£5.1765 billion) and an operating profit of KRW 1.7622 trillion (£969.2 million). This represents a 5.3 per cent increase in sales and a 32.7 per cent rise in operating profit compared to the previous year.
Today the rubber hits the road, and snow, for Hankook. More than a year after being named exclusive tyre supplier to the FIA World Rally Championship (WRC) from 2025, Hankook-shod cars have got underway in the Rallye Monte Carlo. Leaving Casino Square at 2:30pm local time, over the coming three days, competitors will cover some 214 miles across 18 special stages in Monaco and France before returning to Casino Square on 26 January.
Following on from its launch in Europe last November, the fourth generation of Hankook’s ultra-high-performance range and successor to the Ventus S1 evo3 has debuted in key markets around the world, including North America and the Middle East. With the global rollout of the Hankook Ventus evo, Hankook Tire & Technology aims to showcase its technology in the ultra-high-performance tyre sector while further strengthening the Hankook brand’s premium positioning.
Hankook Tire & Technology has today shared news of several managerial appointments that took effect in its European organisation prior to Christmas. Hobum Song, who previously served as MD of Hankook Reifen Deutschland, is as of 1 December 2024 the new VP Central & Eastern Europe. Soo Won Chang, formerly MD of Hankook Tire Austria, takes the baton from Hobum Song in Germany. In turn, Suk Namkung moves from Malaysia to take on the vacated MD role in Austria.
On 10 January, Hankook Tire & Technology signed a Memorandum of Understanding with Solvay Silica to jointly develop ‘Circular Silica’. This strategic partnership will focus on collaborating in the area of circular silica development for tyre manufacturing with the aim of achieving a “significant step forward in sustainable tyre production.”
Hankook Tire & Technology shares that its Hankook Technodome research institute is collaborating to develop eco-friendly manufacturing technologies as part of a project led by South Korea’s Ministry of Trade, Industry and Energy (MOTIE). The aim is to develop technology for reusing discarded tyre moulds in the manufacture of new, reusable moulds.
Some 180 days after signing a memorandum of understanding with Hahn & Company in May, on 31 October Hankook & Company Group (formerly Hankook Tire Group) entered into share purchase agreements for the acquisition of Hanon Systems Co. Ltd. The company has executed the acquisition through its core business, Hankook Tire & Technology (Hankook Tire), and now holds a 54.77 per cent stake in Hanon Systems.
Effective July 2024, Hankook Tire & Technology is a full member of the Global Data Service Organisation for Tyres and Automotive Components (GDSO). The association welcomes the Korean tyre maker as a “strong partner that is committed to digitalisation and sustainability in the sector.
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