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Hankook begins Mono Mars Formula E partnership

Author: Stephen Goodchild Comments: 0
Hankook plans to convey various social media content related to Formula E with Mono Mars (Image: Hankook Tire)

Mono Mars is, I am told, a virtual influencer inspired by Mars exploration rovers. His quest to go to Mars has helped Mono Mars gain more than 115,000 followers, and Hankook Tire has now joined up with this Red Planet-obsessed robot to reach out to motorsports fans as part of its Formula E partnership.

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