Falken will expand its car and SUV tyre lines with a wide range of new fitment options this spring. The Sumitomo Rubber Industries brand will offer 10 new sizes of its Azenis FK510 ultra-high performance tyre, 22 new XL sizes of its Euroall Season AS210 all-season tyre, and 17 new all-terrain tyre sizes in its Wildpeak range.
The improvement in the quality of all-season tyres has supported their sustained growth in Europe. While the latest test by the DACH region’s leading auto clubs continued to characterise the product as an unrecommended compromise, German magazine ratings this year have been much less snooty about the segment. Joining the UK’s leading consumer testers in praising the latest generation of year-round fitments, was AutoBild, among the industry’s most coveted ratings, while the most recent Sportauto test gave six out of the seven candidates “good” or even “very good” overall grades. The test acknowledges the advantages of seasonal rubber via two Bridgestone control tyres, the Turanza T005 summer tyre and the Blizzak LM005, but also points out the “amazing qualities” of the seven test subjects on cold-wet and cold-dry roads. The seven all-season tyres were tested in size 225/45 R18 on a BMW 330i.
Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.
Falken Tyre will launch three new tyre models for three distinct applications from its stand (Hall 7, Area A) at The Tire Cologne (29 May – 1 June). The new tyres are the Euroall Season AS210 car tyre, the Euroall Season VAN11 for light trucks and vans, and the Wildpeak M/T01 4×4 tyre for off-road use.