As of 1 July, Bridgestone Europe’s Central Europe region will grow to include the four countries currently grouped as the Nordic region. Denmark, Finland, Norway and Sweden will join Austria, Germany in Switzerland in the enlarged regional operation.
Bridgestone has increased its strategic cooperation with the German workshop chain pitstop. As part of a minority stake in Kulas Holding GmbH, which holds 100 per cent in pitstop.de GmbH, Bridgestone and pitstop plan to cooperate closely in sectors of mobility solutions, tyre and workshop services to open new markets. The targeted investment is subject to German antitrust approval.
After close to two decades at Pirelli, Christian Mühlhäuser will soon join Bridgestone as head of the tyre maker’s operation in Germany. According to numerous sources, he will succeed Andreas Niegsch, whose tenure as head of Bridgestone Deutschland GmbH will reportedly end this year.