Pirelli 2010’s ‘Most Recommended’ Tyre Brand
Data from tyre market research specialists Encircle Marketing shows that Pirelli was the most recommended brand in 2010. The analysis by Encircle Marketing, which continuously monitors brand recommendations found that Pirelli came top with eight per cent of all recommendations, up by almost half a point on its 2009 performance.
Dominic Sandivasci, managing director of Pirelli UK, said the result confirmed the team’s hard work in ensuring that Pirelli products are the most desired in the market. He commented: “We are very pleased with the statistics. It is really gratifying, and a great result for all of the employees at Pirelli who have worked so hard to ensure our tyres and the service we offer is to the highest standard possible.”
Pirelli sought to reinforce its credentials during last week’s Autosport International Show in Birmingham.
Alongside past and present F1 engineering masterpieces, Pirelli displayed a host of other attractions and activities including a GT Cup car and the Pirelli simulator. The British Rally Championship Star Driver Elfyn Evans also attended with his rally car for the 2011 season alongside the world famous Pirelli girls.