Bridgestone Returns as NHL Official Tyre
The National Hockey League, the National Hockey League Players’ Association and the Hockey Hall of Fame have renewed a partnership with Bridgestone Americas Tire Operations and Bridgestone Canada, in which the Bridgestone brand will serve as the “Official Tire of the NHL, NHLPA and the Hockey Hall of Fame,” for the next five years, reports Tire Review. As part of the agreement, Bridgestone will return as the title sponsor of the award-winning outdoor game, the Bridgestone NHL Winter Classic. The event, which is typically the NHL's most-watched regular-season game, takes place on New Year’s Day.