It’s Official: Bridgestone Name on Nashville Arena
As was first reported by Tire Review, Bridgestone Americas will announce today that it has signed a naming right deal for Nashville’s downtown arena. The tyre-maker and the Nashville Predators will hold a press conference this morning to announce the multi-year deal, which will create the “Bridgestone Arena.” The facility, currently named the Sommet Center, after a local firm, serves as the NHL team’s home, and hosts a wide variety of events and concerts.
Details and terms of the deal have not bee released, but Nashville area media suggest the naming rights deal will exceed that of the Sommet Group, which took over the arena name in 2007 after the Gaylord Entertainment Group dropped its deal with the team. Bridgestone is already the official tyre of the NHL and the name sponsor of the NHL’s annual Winter Classic. It also holds major sponsorship positions with the NFL, MLB, auto racing and golf.