• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Premium Report
  • Features
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Aftermarket 2020
    • Tyre Recycling 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Search
  • Menu
You are here: Home1 / News2 / Yokohama Tire Extends NFL Sponsorship Commitment

Yokohama Tire Extends NFL Sponsorship Commitment

Date: 17th August 2010 Author: Admin Comments: 0

For those of us raised with a good working knowledge of the offside and LBW rules, American football can sometimes appear an unfathomable mystery. But there’s no denying it’s hugely popular on the other side of the Atlantic, and Yokohama Tire Corporation is keenly aware of this. In July the tyre maker signed a one-year sponsorship agreement with the Dallas Cowboys, and now it has added two more National Football League teams to its collection: the Denver Broncos and Baltimore Ravens.

As with the Cowboys’ deal, the sponsorship of the Broncos and Ravens is designed to generate store foot traffic and sales for Yokohama dealers. The one-year promotional agreements include Yokohama-branded signage at the teams’ stadiums; pre-game, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and on LED boards; as well as hospitality opportunities at select games.

“Pro football is the number one sport in America,” said Dan King, Yokohama vice president, sales and marketing. “And we’ve had tremendous success partnering with NFL teams the last few seasons. We think our line-up this season, with the Cowboys, Broncos and Ravens is our best ever and will significantly elevate brand awareness for our line-up of tyres, including the new Avid ENVigor, as well as our eco-friendly, orange-oil infused dB Super E-spec. ”

Along with the three NFL teams, Yokohama’s 2010 sponsorship programmes include the Los Angeles Angels baseball team and the Boston Celtics and San Antonio Spurs, both part of the National Basketball Association.

Related News:

  • Yokohama adds Cowboys to Sponsorship Corral

Related news:

  1. Fourth US football deal for YTC
  2. Yokohama Tire Signs Baseball Sponsorship Agreement
  3. Conti to sponsor US football event
  4. Hankook to sponsor UEFA Europa League
Comments
Comments closed
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Per E-Mail teilen

Related Tags

football, marketing, North America, sponsorship, Yokohama

Advert Location 28

Top five articles this week

Advert Location 10

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
Cooper Encourages Staycationers to Inflate Tyres Correctly Superior Industries Posts $10.1M Q2 Profit
Scroll to top