Maxxis Commits to 3 More Years with British Motocross
Maxxis has extended its title sponsorship of the ACU British Motocross Championship for a further three years. The company believes continued commitment to the series, which this year comprises eight rounds including at a new track at Silverstone, will provide the “best national series in the world” with added security, stability and a strong financial and promotional footing.
“Since we originally signed up as title sponsor back in 2002 the Maxxis ACU British Motocross Championship has developed into one of the strongest and most exciting series anywhere in the world,” said Derek McMartin, Maxxis International UK managing director. “Our ongoing investment is enabling the series to attract bigger and better fields and provide opportunities for talented young riders to break through into the professional ranks, while its higher profile and professional organisation has prompted sponsors from outside the motorcycle industry to get involved.
“In renewing our support for the British motocross championship for a further three years, and sponsoring two factory teams this season, we aim to help the ACUE reach a bigger and broader audience. This will be achieved not only through primetime TV coverage, but also via digital media initiatives,” McMartin added.
“We have developed a long and productive relationship with Maxxis and are absolutely delighted to have its support for a further three years,” commented ACU Events series manager Brian Higgins. “It is testament to the proactive and professional approach that ACU Events takes to the series that it can retain such a large well-known brand as Maxxis as a title sponsor and other major sponsors. We will be looking to grow, improve and expand with Maxxis support, and riders plus spectators in the UK can look forward to three years of top competition and events.”