HiQ “tickled pink” by Silverstone supporters' generosity
The HiQ fast fit network says it is “well and truly tickled pink” with Dunlop British Touring Car Championship fans, whose clamour for official memorabilia helped raise £6,000 for Breast Cancer Care at Silverstone. For the third time this season, the Teams' Championship sponsor set up its pink stand and did a brisk trade in HiQ hats, large foam spanners and all number of T-shirts and goody bags. Through their efforts the HiQ team, together with the pink ladies Beverley Edwards, who won this year’s national grid girl competition, managed to boost the amount raised this season past the £15,000 mark. In total, HiQ has raised more than £80,000 for Breast Cancer Care since partnering with the charity in 2009.
“We have enjoyed a fantastic season of fundraising and it is with thanks to everyone involved that we have raised so much,” commented HiQ retail marketing manager Geraldine McGovern. “There was a great atmosphere at Silverstone with fans going above and beyond to donate to Breast Cancer Care, a charity very close to everyone’s hearts.
“Fifteen thousand pounds is an incredible amount to raise over the season and we are proud to have totalled over £80,000 through various fundraising initiatives applied through our project pink programme,” she added. “We are continuing with our sponsorship and charity partnership in 2012 so we look forward to continuing in our fundraising and turning the grids pink once again.”