After debuting in 2020 as exclusive tyre supplier to the British Touring Car Championship (BTCC), having taken over from sister brand Dunlop, Goodyear has now signed up for a further five years. Goodyear Tyres and BTCC series organiser TOCA announced today that their partnership will continue through to the end of 2026 and through the introduction of hybrid power to the championship.
As part of its ongoing awareness campaign, Ecobat Battery Technologies (Ecobat), the pan-European business behind Lucas Batteries, has catapulted the globally recognised brand back into the limelight as it takes its place on the British Touring Car Championship (BTCC) grid for the 2020 season.
Four wheel alignment equipment supplier, Absolute Alignment says its May sales have “matched pre-lockdown figures in March.” The company has adapted its work practices to protect customers and staff and adhere to government pandemic guidelines. Social distancing measures are followed during every installation and each training session for workshop personnel. The business has also turned to online demonstrations.
PR and marketing agency MPA Creative has confirmed a three-year media partnership extension between the British Touring Car Championship and major automotive magazine Autocar. MPA Creative orchestrated the initial deal between the two parties back in 2014, and since then the relationship has enjoyed much success, with all parties committed to extending the joint venture into at least a ninth consecutive year.
British Touring Car Championship series organiser, TOCA, has issued a revised provisional calendar for the 2020 Kwik Fit British Touring Car Championship, comprising nine events and a total of 27 races, all of which will be screened live and exclusively on the ITV network. TOCA’s provisional plan commences in August, winding up in November, though the calendar remains conditional upon government directives and approvals regarding the resumption of sporting activities. If necessary, TOCA said it would make further amendments.
Engine decarbonising brand TerraClean saw its two sponsored driving stars continue to impress in the early stages of their respective 2019 campaigns, in both the British Touring Car Championship (BTCC) and Renault UK Clio Cup races, held at Donington Park recently.
2018 British Touring Car Champion Colin Turkington has extended his partnership with Randstad’s engine decarbonising brand TerraClean, which confirmed its ongoing investment in British motorsport at the Autosport International Show. This is the fourth consecutive year that TerraClean has been associated with the reigning champion.
Following the news that Kwik Fit has chosen Children with Cancer UK as its charity of the year, the leading fast-fit firm has announced that it is utilising its BTCC sponsorship over the 2019 season to raise funds for the charity.
The announcement is being made at the Kwik Fit British Touring Car Championship (BTCC) stand at Autosport International, the first public event for the BTCC under the new title sponsorship for 2019.
When the British Touring Car Championship (BTCC) returns for the 2019 season, it will have a new title sponsor. TOCA has announced that automotive servicing and repair company Kwik Fit is succeeding Dunlop in this capacity; Goodyear Dunlop will remain tyre supplier to the BTCC under its current contract, which runs until at least 2022.
Absolute Alignment has had a podium filled 2018 season in the MSA British Touring Car Championship (BTCC) with Power Maxed TAG Racing, securing three race wins – while also partnering with highly-successful British GT, Porsche Carrera Cup and Caterham racing teams.
Reigning British Touring Car Champion, Ash Sutton, made his debut in the TCR UK Series this weekend at Oulton Park, taking victory in both races and heaping praise on his Yokohama tyres in the process.