Maxxis Babes Website Launched
The Maxxis Babes have been cheering on Maxxis-sponsored teams, drivers and riders at the British Superbike Championship and Maxxis British Motocross Championship, drift events and tuning, styling and performance shows this season to the acclaim of motorsport enthusiasts up and down the country. Now they have their own website. “The Maxxis Babes have attracted a lot of attention over the past couple of seasons and are such a popular feature of our promotional activities now that we decided to elevate their profile to help us develop our presence in the styling, performance and tuning market,” says Maxxis International UK’s managing director Derek McMartin.
Maxxis has launched www.maxxisbabes.com to promote further the association between the Babes and Maxxis tyres and give fans the opportunity to catch up with the exploits of Candice – who was voted grid girl of the year for 2009 by British Superbikes fans – and the girls in 2010. The website features an event planner to indicate where fans will be able to meet up with the Maxxis Babes next season. Events will include the Isle of Man TT Races, the Maxxis British Motocross Championship, the British Superbikes Championship and a series of national tuning/performance shows which Maxxis is planning to attend in conjunction with Max Power magazine.
Itineraries and further details will be uploaded to the site as soon as they become available and the events section will be updated after each round/show, along with the girls’ blogs. The Maxxis Babes will be blogging about the events they attend during the year as well as answering enthusiasts’ questions. The website will also feature videos and downloads, including a free screensaver and free wallpapers for PCs, plus a series of image galleries showing the individual Babes and photographs of the girls at various motorsport events. There will be opportunities for enthusiasts to have a photograph taken with the girls at the events they attend and these shots will also be uploaded to the site. Fans will be encouraged to sign up to Maxxisbabes.com, which is free to join, to enjoy full access to the Babes’ photo galleries and all the available downloads.
“We look forward to using the Maxxisbabes.com site to promote the Maxxis brand – targeting the quality, performance and value message to motorsport enthusiasts and highlighting our sponsorship interests – and plan to develop the site during the coming year by adding more interactive features,” McMartin concluded.