US Major League Baseball Selects Firestone as First ‘Official Tyre’
The Firestone brand has walloped a home run over the stadium wall with the signing of a multi-year agreement between Bridgestone Americas Tire Operations, LLC (BATO) and Major League Baseball Properties (MLBP) on December 18. Through the deal reached between the two parties, Firestone has become the first “Official Tire of Major League Baseball”. The agreement also marks the largest sports sponsorship for the 109-year-old Firestone brand outside of motorsports.