Falken drifters provide novel Top Gear celebration
Falken’s 2011 British Drift Champion, Matt Carter and his teammate, Paul Cheshire have marked British television programme and magazine Top Gear’s ascension to 10 million Facebook fans. Using a number of Sumitomo brand, Falken’s FK452 tyres, a stretch of old runway in Oxfordshire and two of its cars, the drift drivers used techniques from the sport to write the number 10 on the tarmac. A video of the stunt, completed in a single take, is available on the Top Gear website.
Falken is building a relationship with the globally popular Top Gear brand through its successful Drifting team, having taught its website writer, Vijay Pattni how to drift – described vividly in an August article at topgear.com. For his part, Cheshire said that the team was interested in promoting drifting: “We just want to get more people interested in the sport,” he told Top Gear. With tyre brands such as Falken and Maxxis, whose sponsored drifting team, Japspeed recently appeared at Top Gear Live, supporting the growth of drifting, and the focus on tyres it provides, it is clear how this sort of growth in interest can benefit them, too.