The concept is beautiful in its simplicity – listen to customers and respond quickly to their needs. For many companies, this is easier said than done. Not so for Magna Tyres Group. The Netherlands-based earthmover and off-highway tyre specialist maintains short decision-making paths and prides itself in its flexibility. For Michael de Ruijter, these qualities reflect the Magna Tyres culture of “doing things our own way.”
OBO Tyres has acquired the exclusive distribution rights for the OTR brand MTP Tyres in the Benelux region. The brand offers new tyres for a wide range of applications, including articulated dump trucks, graders, loaders, cranes, and dump trucks. OBO states that the distribution rights fills a gap in its portfolio of products for its extended home market.
It looks like it will be a Happy New Year for Grantham-based firm Vacu-Lug Traction Tyres, as the company has announced it will begin distributing a new budget line of off-the-road tyres as soon as the end-of-year festivities are behind us. The range, named MTP, is produced by Magna Tyres Group and will act as Vacu-Lug’s official budget brand. Vacu-Lug says the brand’s inclusion in its product portfolio affirms the message that it is possible to offer a quality product to customers on a lower budget.