Last year, Michelin North America, Inc. and the registrar at the National Day Calendar introduced National Check Your Wipers Day, reminding US drivers to regularly check their windscreen wipers. This year, the concept has gone international, with Michelin expanding the annual reminder date to Canada and Europe.
Michelin will showcase its non-tyre vehicle accessories at Automechanika in Frankfurt (13-17 September 2022, Stand D88 in Hall 12.1). The brand had 52 licensees in around 130 countries in 2021, together selling more than 31 million Michelin branded products. Michelin says that this puts Michelin Lifestyle Limited at number 46 in a ranking of the world’s most successful licensors. Highlights of the Michelin Automechanika stand will include high-pressure washers, Michelin Eco cleaning and car care products, the new Michelin Jump Starter range, windscreen wipers, snow chains, car mats, and hydraulic vehicle jacks capable of lifting up to three metric tons, making them particularly suitable for SUVs.
Tyre lovers, people who take sustainability seriously and anyone who knows how to tell the time will benefit from a recent collaboration between Michelin and Bamford London. The tyre maker and luxury products specialist have teamed up to create 133 limited edition watches – one timepiece for each year since Michelin was founded in 1889.
Michelin will unveil its wireless tyre pressure management system at Automechanika Birmingham 6-8 June. The accessory will be distributed by Fit2Go, and is designed to be user-friendly; it can be installed in under three minutes.
Michelin Lifestyle’s new Car Care Range will now be available nationwide from mid-April. The company had originally planned to launch the range by the end of March, but a warehouse fire at the products’ manufacturer delayed this.
A serious warehouse fire has delayed the launch of Michelin Lifestyle’s new Car Care Range in the UK. The products were due to be fully rolled out by the end of this month, however Tyres & Accessories understands that the factory/warehouse that was storing the products has suffered a fire and the majority of the products were destroyed. Company representatives explained: “The Car Care products are still due to launch across Asda stores nationwide, but as a result of this unfortunate event it will not be by the end of this month as planned.”
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