The automotive industry is in the midst of a digitalisation process. Connectivity and autonomous driving developments offer wholesalers and workshops additional sales potential. However, anyone whose job it is to efficiently and reliably diagnose, calibrate, and maintain a large number of different vehicles requires a competent service partner. This is where digital solutions provider Mahle Aftermarket comes in, the company states, offering up-to-date interconnected service and diagnostic tools.
In addition to his current role as managing director for Mahle Aftermarket in the UK & Ireland, Jonathan Walker has been appointed the company’s Western Europe general manager for Aftermarket. He takes over from Georges Mourad, takes on the position of global director of operations within the Aftermarket business unit.
Mahle Aftermarket is presenting its service and solutions expertise for digitalised workshops and a wide range of drive types at Automechanika Frankfurt this week. The company says the focus of its presence at the trade fair is efficient and intuitive solutions that save workshops time and money.
Mahle Aftermarket has appointed Richard Clarke as its new head of technical, product marketing & customer services and regional sales manager, bringing an impressive track record and a wealth of experience from within both Mahle and the automotive sector to the team.
The Mahle Group has increased its holding in BrainBee, an automotive workshop equipment specialist, to 80 per cent of the company’s shares. After a strategic minority holding of 20 per cent was agreed in September 2017, Mahle Aftermarket is now taking another important step toward becoming a solutions provider. With this majority acquisition, Mahle Aftermarket is significantly expanding its European presence in the area of equipment and services for workshops.
Mahle Aftermarket’s technical training at Automechanika Birmingham proved to be a huge success as large crowds visited the stand to gather information on all of its product groups. The training was delivered by a team of Mahle experts and included key tips on working with Mahle products, as well as outlining the many benefits of each range.
Mahle Aftermarket has introduced five new filters including three air filters, a cabin filter, and a spin-on oil filter. The new air filter, LX3015/14, covers Opel Astra and Vauxhall Astra (2015), while the two new panel air filters, LX2624 and LX3608 cover MG MG6 (2011-12) and MG M3 (2013). Meanwhile, the cabin filter, LA747, also covers MG M6 (2011-12) and the spin-on oil filter, OC1288, offers coverage for Toyota GT (2012).
Mahle Aftermarket has launched its own online mobility magazine, MPulse, offering specialist information and updates on the products and services it supplies. Designed with the automotive aftermarket in mind, MPulse aims to provide key tips and entertainment while exploring the automotive market’s future development.