German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
Effective 1 May, Woongchul Shin has taken on the role of general manager at Kumho Tire Europe, and as such is responsible for Kumho’s business in the German market. He succeeds Namwook Jung, who has relocated to Milan to head the Kumho Tyre Italia operation.
With immediate effect, Kyungtai Ju has been appointed the new president of Kumho Tire Europe GmbH. He replaces Changrin Suk, who will return to Kumho’s Korean headquarters with responsibility for global sales.
The Volkswagen Atlas is not just the newest member of the VW family, it is also the largest. The seven-seater SUV is primarily aimed at the North American market; however, this heavyweight is also expected to attract buyers in markets such as China, Russia and the United Arab Emirates. Kumho Tire reports that its Kumho Crugen Premium KL33 has been selected as an original equipment tyre for the Atlas, with models rolling off the Volkswagen production line in Chattanooga, Tennessee fitted with the tyre in size 245/60 R18 105T.