Kumho Tire extends Tottenham Hotspur sponsorship

The Spurs’ Donna-Maria Cullen and Kumho’s Kyungtai Ju celebrate the partnership’s extension with first-team players (l-r) Victor Wanyama, Heung-min Son, Fernando Llorente and Kieran Trippier (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images)

The partnership between Kumho Tire and Tottenham Hotspur FC that began in 2016 has been extended for a further three years from the start of the 2018/19 season. A new agreement covering this was signed yesterday afternoon at the football club’s training centre in the presence of executive director Donna-Maria Cullen and first-team players Heung-min Son, Victor Wanyama, Fernando Llorente and Kieran Trippier.

As ‘Official Tyre Partner’ to Tottenham Hotspur, Kumho Tire endeavours to grow its brand in the UK and other key global markets via a strong Kumho brand presence at Spurs home matches and the club’s its digital channels. Kumho will also continue in its role as presenting partner of Tottenham’s well-established match day mascot programme, as part of a comprehensive range of marketing and promotional rights.

“Extending our partnership with Kumho Tyre reinforces the success of the relationship we have had over the past two years,” says Daniel Levy, chairman of Tottenham Hotspur. “It is exciting to continue this collaboration that will see us support the growth of the Kumho business and brand through our growing digital channels both here in the UK and in key international markets.”

Kyungtai Ju, president of Kumho Tire Europe GmbH, adds: “We are thrilled to be extending our association with such a prestigious club as Tottenham Hotspur – this partnership has already been extremely successful and we very much look forward continuing to work on engaging with our customers and the club’s fans around the world.”

Catalina and Partners Corporate Advisory Ltd. has been responsible for the sponsorship arrangement since the outset on behalf of Kumho. “It is great to see both parties continue this successful relationship. We look forward to many more prosperous years for Tottenham Hotspur and Kumho Tire,” comments chief executive officer Catalina Kim.


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