This year, Hankook is partnering with three major UK trucking events over the spring and summer – the Devon Truck Show, The Truck Show Cornwall, and The Best of the Best Truck Show. At each, the tyre maker intends to “showcase its innovative range of truck tyres, engineered with cutting-edge 3D technologies for superior wet grip and traction in all weather conditions, maintaining performance throughout the tyre’s lifespan.”
Happy birthday, Laufenn. The Hankook Tire brand is celebrating ten years in Europe in 2025 with a range that has grown to 321 sizes for passenger vehicles and 18 for commercial vehicles. In this anniversary year, Laufenn will further expand its portfolio and, significantly, gain a foothold in Europe’s original equipment car tyre market.
Hankook Tire & Technology has announced another original equipment supply deal, this time for the North American market. Lucid Motors will equip versions of its Lucid Gravity electric SUV sold within the region region with the Hankook iON evo AS SUV. Images accompanying Hankook’s announcement show the Gravity wearing the iON tyre in size 265/50 R20.
Hankook Tire & Technology has developed a limited-edition iON tyre to promote its exclusive tyre supply to the ABB FIA Formula E World Championship. The Hankook iON evo Formula E Edition goes on sale in South Korea this month, with small-scale European distribution following in May.
Vaculug has signed a three-year corporate partnership with international development organisation, Transaid. The new agreement builds upon Europe’s largest independent retreader’s sponsorship of Transaid ambassador Guy Heywood’s recent fundraising initiatives, as well as its donation of funds for Transaid’s access to healthcare programmes in Zambia.
Auto Bild – the German motoring publication we know and love for its giant tyre tests, has named its tyre brand of the year. It asked its readers to decide upon the best brands in all parts of the automotive sector, and for tyres they could vote for two categories: Quality and Price/Performance. In recent times, German tyre brand Continental has taken first place in both for seven consecutive years.
Pirelli’s motorsport tyre crews are supporting the opening weekend of the European Rally Championship in Andalusia on 4-6 April. The Sierra Morena Rally is set on the regions winding tarmac roads, with 82 crews on the entry list. New Zealander Hayden Paddon won back-to-back titles in 2023 and 2024 but has chosen not to defend the title in 2025. In addition to its ERC role, Pirelli is the sole supplier and technical partner to the ERC Fiesta Rally3 Trophy, now in its second season, with seven crews taking part in Rally Sierra Morena.
Should customers collecting their new Cupra Terramar from dealers pay attention to the tyres, they might notice that their SUV has arrived from the factory equipped with Hankook Ventus evo SUV. Cupra has approved the Hankook tyre as an original equipment fitment for the Terramar in three sizes from 18 to 20 inches.
Hankook Tire & Technology will showcase its portfolio of Hankook and Laufenn commercial vehicle tyres at the Road Transport Expo trade show, which takes place at the NAEC Stoneleigh in Warwickshire between 24 and 26 June. The tyre maker will also highlight the new Laufenn365 digital platform.
A new era of leadership is taking shape at Hankook, the tyre maker tells us. This wind of change comes in the form of two new Co-CEOs, Jongseon Ahn and Sanghoon Lee. Hankook confirmed both in this role and appointed them Executive Directors following approvals given at its Annual General Meeting and Board of Directors meeting on 26 March.
Brett Emerson, who is currently Consumer Business Unit Director Bridgestone NV/SA (North Region) within Bridgestone EMIA has announced that he is bidding a fond farewell to the company for the third and final time, effective 31 March 2025.
In the ever-evolving landscape of automotive technology, the criteria for SUV tyres demand superior performance, along with enhanced safety, durability and longevity. Hankook reports that its SUV tyres are engineered with cutting-edge technology to deliver “superior traction, stability, and comfort”. With tread options for summer, winter and all-season applications, the SUV range includes the new Ventus evo SUV among other predecessor Ventus models, the Dynapro HPX, and the iON evo SUV- all engineered for optimal performance during summer months. For all-season use, the Kinergy 4S2 X and iON FlexClimate SUV are available.
Hankook Tyre UK has confirmed its continued partnership as the official tyre partner for Supercar Fest 2025, marking the sixth consecutive year of collaboration. As a flagship supercar event on the UK calendar, Supercar Fest promises thrilling experiences for automotive enthusiasts, featuring plenty of action-filled spectacles and photo opportunities throughout the day.
AutoBild has made the Hankook iON Evo the top product in its electric vehicle test. The winner of the 2024 WhatTyre Tyre of the Year and Electric Car Tyre of the Year impressed the German motoring magazine’s independent testers with its all-round abilities, notably matching Continental’s PremiumContact 7 at the top of the table in wet performance. It was one of two tyres developed specifically for EVs included in the test, the other being Falken’s E.Ziex, which distinguished itself particularly well in the rolling resistance test, the only tyre to achieve the top grade, as well as recording decent performance marks. All eight tyres were tested on Hyundai’s electric powered SUV, the Kona, in size 215/55R18 99V/Y.
With a new brand film, Hankook Tire & Technology aims to capture the “thrilling action” of the 2025 FIA World Rally Championship (WRC). The exclusive WRC tyre supplier debuted the film Race Beyond Limits this morning on its official global website and social media channels, and it will also feature as a television advertisement.
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