Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.
From endurance racing and drifting to desert rallies, Falken Tyres has seen success in varied motorsport disciplines this season. The brand celebrated top-ten finishes in its 20th year at the Nürburgring 24-hour race and on the Peking to Paris Rally, while the season’s crowning glory has been drift driver James Deane’s double title win.
Markus Bögner, COO and president, Falken Tyre Europe, has told Tyres & Accessories that the brand reached a “turning point” in 2018, marked by “strong sales in an increasingly competitive market, with volumes exceeding expectations.” He said that the “Falken brand has become a genuine player in the premium tyre field, with OE sales continuing to grow over the past two to three years, particularly with premium manufacturers.
Falken Tyre has recently expanded its off-road offering with the new Wildpeak M/T model. First shown in May at Tire Cologne in Cologne, Germany, the new tyre is designed for 4×4 and SUV use with the ability to cope with the toughest off-road conditions.
Falken Tyre will launch three new tyre models for three distinct applications from its stand (Hall 7, Area A) at The Tire Cologne (29 May – 1 June). The new tyres are the Euroall Season AS210 car tyre, the Euroall Season VAN11 for light trucks and vans, and the Wildpeak M/T01 4×4 tyre for off-road use.
Falken’s 4×4 tyres are increasing their presence in a variety of sporting contexts. While the brand in general is increasing its marketing presence in Europe through perimeter advertising at some of the continent’s premier clubs, the manufacturer has come up with an agreeably quirky way to show its off-road WildPeak line of tyres to UK […]