The company supplying as many as a fifth of all car tyres fitted to new vehicles manufactured and sold in China is preparing for the European launch of its flagship brand, and has its sights on both the original equipment and replacement markets in our region. With its new, designed-for-Europe Giti range, Giti Tire aims to become “an established original equipment supplier and recognised technology partner in Europe.” Three product lines will be introduced into a key initial market in the coming months ahead of a wider European rollout.
Upon launching its Savero SUV tyre last September, the company behind the GT Radial brand gave a sneak preview of a new tyre scheduled for introduction in 2016. As we reported at the time, this tyre, the SportActive, takes the baton from the GT Radial Champiro UHP1 and Champiro HPY to become the flagship UHP tyre in the GT Radial portfolio. Following a limited launch in several non-seasonal markets, manufacturer Giti Tire has now released an initial range of 27 SportActive sizes in all European markets.
Giti Tire has launched its latest product, the GT Radial Savero SUV, which arrives in Europe to meet the growing demand in the SUV and CUV segments. The tyre was launched at an event in Barcelona, demonstrating the product’s suitability for fitment on a wide range of vehicles at the compact to medium end of the market.
Giti has previewed its forthcoming ultra-high performance flagship tyre for its leading GT Radial brand. Eventually replacing the GT Radial UHP1 and HPY, the GT Radial SportActive currently has eight 17 and 18 inch sizes in production at its Hefei, China plant, the manufacturer’s senior product marketing manager Fabio Pecci-Boriani told Tyrepress during the launch of the brand’s Savero SUV tyre in Barcelona. The manufacturer will also have a further “22 sizes in production by the end of the year”, he added, with 40-50 sizes in total available by June 2016. These sizes will include some suitable for high performance SUVs. The SportActive is a significant milestone for the company; it is the first to feature Giti’s “Optimal Casing Construction” (OCC) technology, with the project led by the company’s European research and development centre in Hanover, Germany.
The Tuscan hills south of Montepulciano during an unusually warm and sunny spring are an idyllic setting for most occasions. Yet the choice of location for the official launch of GT Radial’s Champiro FE1 passenger car tyre was more significant than just as one of the world’s most picturesque places. The tyre is designed to tackle what Fabio Pecci-Boriani (senior product marketing manager – PCR, Giti Tire) described as “one of the most important market sectors – 15-17”, H-W speed rated, 50-65 series.” Positioned as an all-round premium passenger car tyre for C and D vehicles (including such bestsellers as the Volkswagen Golf, Peugeot 308 and Kia Cee’d) the tyre now has more than 95 per cent coverage of its target sector, following the introduction of nine new sizes (the FE1 was first (soft) launched in 2014).
Giti Tire has announced the appointment of former Bridgestone employee Fabio Pecci-Boriani to the newly created position of senior product marketing manager across its European operation. Pecci-Boriani has a brief to develop the manufacturer’s Passenger Car and Light Truck tyre portfolios throughout Europe. Formerly pricing manager at Volvo, Pecci-Boriani will report directly to Richard Lyons, […]