Materials maker Asahi Kasei America has opened an office in Novi, Michigan to reach out to the automotive industry in North America. In North America, Asahi Kasei manufactures and sells car interior materials, compound resins, and battery separators, as well as electronic components for the automotive industry.
Synthetic rubber and chemicals company Asahi Kasei is relocating its European headquarters. Asahi Kasei Europe (AKEU) will remain in Düsseldorf, Germany, however in the second half of 2020 will move to a location in Düsseldorf harbour. In this new location, the company intends to consolidate its sales, marketing and R&D activities, thereby further enhancing its business approach to the European automotive industry.
Close customer proximity can provide measurable and also intangible benefits. Japanese chemical company Asahi Kasei aims to achieve both with its newly-established research and development presence in Europe. Tyres & Accessories recently visited the facility to find out more.