When we wrote about Ceat Specialty following the Agritechnica show in 2019, we described the firm as being perhaps “the largest agricultural tyre maker you’ve never heard of.” Four years is a long time, and Ceat Specialty now not only offers a much bigger range, the chances of being unfamiliar with the brand have greatly diminished. To find out more about today’s Ceat Specialty and its growing product range, we met with chief executive Amit Tolani at Agritechnica 2023.
In addition to the forestry tyres announced last week, Ceat Specialty will use the Agritechnica 2023 show as a platform for introducing its new VF flotation tyre range. The company considers these products “a significant addition” to its line-up.
CNH Industrial has approved Ceat Specialty to supply agricultural radials for farming equipment manufactured in Brazil and Argentina, and this new relationship commences with shipments of Ceat Farmax tyres for fitment on Case IH and New Holland tractors. Ceat Specialty shares that the agreement followed the OEM engaging in “several rounds of assessment and audits” relating to Ceat’s radial tyre plant in Mumbai, India.
Ceat Specialty has appointed Peter James Cawson to lead the company’s growing business in the UK and Ireland. The new Business Development Specialist brings with him 16 years of tyre industry experience, most recently at Michelin, where he served as a territory business manager.
Ceat Specialty reports having increased its production capacity for agricultural radial tyres by 50 percent in 2022, a measure undertaken to meet growing demand for its agricultural radial tyres in Europe and around the globe. Further growth plans include raising production capacity for these products by 55 tons per day over the next two years.
Ceat Specialty is expanding its line-up of VF technology tyres with the introduction of the Spraymax VF. This tyre is specially designed for self-propelled sprayers. The Ceat Spraymax VF is engineered to carry 40 per cent more load than a standard radial. Alternately, it carries the same load as a standard radial at 40 per cent lower pressure.
India’s Ceat Limited is no newcomer to football, having sponsored Italian Serie A club Torino FC since 2018. Nor is the strategic partner to the Indian Premier League cricket cricket series a stranger to sports sponsorship within its homeland. But the tyre maker hasn’t engaged in football in India – until now. Ceat has signed on as the official tyre partner of Jamshedpur FC for the Indian Super League 2020-21.