Posts
Yokohama Tire returns as title sponsor of Yokohama NORRA Mexican 1000 for 5th year
YokohamaYokohama Tire is returning as the title sponsor of the Yokohama NORRA Mexican 1000 for the fifth consecutive year. And this time the tyremaker is bringing along elite drivers such as Justin Lofton and new Team Yokohama member Tanner Foust for the 54th running of the iconic rally, which takes place on the famed Baja peninsula 25-29 April 2021.
Yokohama control tyre for Porsche Sprint Challenge North America
A new all-Porsche racing series commences in the USA and Canada next year, and Yokohama will serve as control tyre. The Porsche Sprint Challenge North America is a three-class series contested by the current and previous generations of Porsche 991 GT3 as well as the 718 Cayman Clubsport. All cars will race on Yokohama Advan racing tyres, with the Advan A005 slick the rubber of choice on dry tracks and the Advan A006 serving as wet weather tyre.
Yokohama earns third straight Subaru Supplier Award
In the US, for the third year-in-a-row, Yokohama Tire Corporation has been recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award. The third consecutive award earned the tyremaker a spot in in the prestigious Superior Excellent Performance category. Yokohama earned the award for its supply of the Avid S34P (P225/40R18 88V) tyres on the Impreza and Avid GT S35 on the Legacy (P225/55R17 97V and 225/50R18 95V), and on the Outback (225/65R17 102H and 225/60R18 100H).
Yokohama Tire names new IT VP
Yokohama Tire Corporation has a new vice president of Information Technology. Pavan Desaneni succeeds Wasi Ahmed in this capacity and will report to Tom Masuguchi, executive vice president and chief financial officer of the tyre maker’s North American business.
Yokohama wins Subaru Supplier Award
In the USA, Yokohama Tire Corporation has been recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (225/40R18 88V) tyres on the Impreza.
Management changes at Yokohama Tire
Former Michelin executive Stan Chandgie has been named vice-president of consumer sales at Yokohama Tire Corporation. He replaces Larry Kull, who was has become vice-president of sales and business operations within Yokohama Rubber’s North American operation.
Yokohama opens USA tyre R&D centre
An opening ceremony has been held for Yokohama Tire Corporation’s new tyre research and development facility in the USA. Local officials joined Yokohama executives for the ribbon-cutting festivities at the 25,000 square foot (2,323 square metre) Yokohama Development Center America (YDCA) in Cornelius, North Carolina. The facility replaces the temporary research and development office that Yokohama has utilised since 2016.
Yokohama Tire continues US baseball sponsorship
Yokohama Tire Corporation’s sponsorship of US Major League Baseball team the Los Angeles Angels extends to a full decade with the signing of a further agreement covering the 2018 to 2020 seasons. The new three-year agreement continues a partnership that began in 2011. Under the agreement, the Yokohama logo will be displayed at the Angels’ home stadium.
Yokohama obtains Caterpillar platinum recertification
For the sixth consecutive year, Yokohama Rubber Co. Ltd. has earned Caterpillar’s premier supplier award, Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). The award went to Yokohama’s factory in Onomichi, Japan, which produces original equipment and replacement off-the-road tyres for a wide range of equipment.
Change of senior management roles at Yokohama Tire Corporation
Three major changes have taken place at Yokohama Tire Corporation (YTC). All promotions are effective immediately.
YTC promotes Briggs to marketing & product management VP
Andrew Briggs has been promoted to the newly created position of vice-president of marketing & product management at Yokohama Tire Corporation (YTC). Briggs, who will report to Jeff Barna, YTC’s chief operating officer, replaces Fred Koplin, senior director of marketing and motorsports, following the latter’s retirement.
Rick Alonzo joins YTC as senior director of supply chain & logistics
Yokohama Tire Corporation (YTC) has announced that Rick Alonzo has joined the company as senior director of supply chain and logistics. He will report to YTC chief operating officer, Jeff Barna.
Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
Chelsea’s 1-0 victory at West Bromwich Albion completed the club’s Premier League championship with two games to spare in shirt sponsor Yokohama’s second season with the club. The Japanese tyre manufacturer has enjoyed the benefits of its association with the winners of what it calls the biggest and most prestigious prizes in world club football, with a “big increase” in “brand recognition,” according to David Seward, managing director, Yokohama HPT Ltd. Yokohama’s sponsorship also helped generate some publicity for road safety charity TyreSafe this year, as Chelsea became a member, and displayed the organisation’s messages at Stamford Bridge.
Besancon appointed YTC’s senior director of OTR sales
Bruce Besancon has joined Yokohama Tire Corporation (YTC) as the company’s senior director of OTR sales. In his new role, Besancon reports to Jeff Barna, the US Yokohama Rubber operation’s chief operating officer, and will be responsible for OTR sales. He takes over from long-time OTR sales director Tim Easter, who is returning to the field to work more closely with customers.
